3 out of 5 Britons regret that social media has affected consumption

3 out of 5 Britons regret that social media has affected consumption

Facebook has been named the most influential social media platform for British shopping habits, a new study has found.

Data from a survey by credit broker Little-Loans.com, which is regulated by the FCA, revealed how social media affects the shopping habits of Britons, which in turn can help companies in their marketing efforts.

A nationally representative survey of 2,000 Britons found that Facebook is the social media platform that leads to the biggest sales.

Participants described in detail which social media space leads them to the most common shopping, and the best choices in terms of popularity were:

  1. Facebook
  2. Instagram
  3. Youtube
  4. Twitter
  5. TikTok
  6. Pinterest

Gen-Z differed from the best choice in the country, citing Instagram as their number one impact on consumption.

Whether it was advertisements, influential people or colleagues, Britons spent an average of £ 148.40 on products or services they saw on social media apps or websites.

People aged 35 to 44 are the biggest consumers on social media, spending an enormous £ 179.20 on average. It was found that men spend more than women: 161.60 pounds compared to 133.50 pounds, respectively.

However, 60% of Britons admitted that they regret more than one item they bought on the platform, and one in five admitted that they regretted “many times” after the purchase.

Little-Loans.com also analyzed search data, to rank the most popular items purchased as a result of TikTok in the past year. The top items were:

TikTok leggings

TikTok Feta Pasta

TikTok Ramen

TikTok Starbucks secret menu items

TikTok lights (LED and sunset)

TikTok Wrap

TikTok Cloud Wall

TikTok books

TikTok phone cases

TikTok Mochi

Commenting on the data, digital marketing expert at Little-Loans.com, Harry Lawrance, said: “Nowadays, social media is undeniably an effective marketing tool. Whether you pay to advertise on its user face or create content to organically attract customers, the possibilities are endless.

“It is interesting to see that Facebook remains the most influential social media platform for shopping habits, especially at the dawn of the TikTok era. However, given that the demographics of 35 to 44 years old contain the largest consumers, the results add up.

“Given that 60% of Britons regretted the purchases they made on social media, it is important to show the expertise of your company and the authenticity of your product. Although the influence of social media will only expand over time, customers could become more cynical about products based on bad past experiences. ”

Harry’s tips on how to harness the power of TikTok to promote your business can be found in the attachment.

Little-Loans.com conducted the data to find out how the British are affected by social media. Little-Loans.com is a credit comparison website that allows customers to compare small loans from over 40 lenders to ensure the lowest possible APR.

Are you interested in the world’s leading brands personally discussing such topics? Learn more about World Digital Marketing Forum (#DMWF) Europe, London, North America and Singapore.

Tags: influencer marketing, Social media, spending

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