So you want more leads. Maybe your campaigns are failing or the leads you’re getting are low quality.
It may not surprise you to know that, as digital marketers, we have been in the same situation. luckily Soup Agency has picked up some tips to help you generate more qualified leads through your digital marketing strategy.
1. Refine your landing page
We hear all the time about clients who have the same problems with leads: they get all the way to the landing page, then immediately close the tab and never come back. What is that?
Honestly, sometimes the pages our ads direct to just don’t have the power to hold their attention. Must-haves for your landing page include:
- Fast loading
- Clean user interface
- A similar tone throughout your content
- A clear CTA
If you’re confident you’ve got these potential issues covered, try applying some of these 5 hot tips for improvement:
- Use color theory to complement your content with contrasting text and backgrounds.
- Use emotional headlines to make a bigger impact.
- Maintain a visual theme with similar-looking elements so customers can easily navigate the site without aesthetic confusion.
- Have visible statements when relevant to your business.
- Add social platform icons and shareability so users can easily share your pages on their platforms.
2. Know your current types of potential customers
We know, we don’t like to go outside our bubbles either. However, sitting down with your sales team is an important step toward identifying what’s wrong with your current strategy.
Sales teams will usually have good feedback on the type of leads they are dealing with and will be able to pinpoint where the ideal customers are not and where the quality leads are coming from.
Research and track these 4 types of leads to make sure each group is covered in your strategy and to help you spot any problem areas.
1. Marketing Qualified Lead (MQL)
A manager who intentionally showed an interest in previous marketing but had no direct contact with the business. For example, filling out a contact form, adding to cart or downloading content.
2. Sales Qualified Lead (SQL)
Often mistaken for an MQL, this is a prospect who has shown interest and is ready to engage directly with the sales team, exactly what you want to hear.
3. Product Qualified Lead (PQL)
This type of prospect already has experience with your business and understands the value of what you offer, so they are much more likely to have that drive to buy.
4. Qualified Service Manager (SQL)
SQLs come directly from an open conversation between a customer and a service team member and are a direct result of the quality of your customer service AKA the more SQLs the better.
3. Use a digital CRM system
Adopting a strategy that helps you target quality leads (not just a bunch of half-baked leads) is a far better use of your precious ad spend in the long run. Once you’re done selling, a good next step is to set up a customer relationship management (CRM) system.
The CRM platform consolidates all your data and presents it in one place. Simplify communication and make it much easier for your employees to understand what is currently happening in your business. With accessible metrics and customer demographics, you can track campaigns and workflows to make sure they’re nurturing your leads. Or even follow up on different types of leads with personalized automated emails or staff alerts.
Importantly, the size of your business will not determine your results when using a CRM system. Whether you are a solo freelancer or a large corporation using CRM software is the best way to track and organize your customer data.
One of the most popular free CRM software platforms in 2022 is HubSpot. With a packed dashboard and collection of tools for blog optimization, campaign tracking, and email marketing, you’ll be much better prepared to invest in quality leads!
4. Ensure an exchange of value
If you want customers to give you something, you have to give something in return. This is where the idea of ’value exchange’ comes in: in order to get leads to provide you with information, you need to provide them with value in return.
Many companies simply put a pop-up on their landing page asking for customer details, but that can be a hard sell to potential leads. What you could do is return some kind of value to them, like…
- White paper
- Resource sheet
- Industry tips
- A case study
or something else specific to your business. This gives customers more motivation to show interest or provide some details for you to follow up later.
For example, Soup Agency offers a FREE digital audit. Providing a complete marketing and location audit with business-specific insight in exchange for the opportunity to develop client relationships and demonstrate the value of their services.
Tcontact the experts
If you’re still wondering how you can improve your leads or don’t know where to start perfecting your digital marketing strategy, Soup Agency can help.
Visit their website today and get a FREE digital audit to upgrade your digital marketing strategy for higher quality leads.