Marketing is an ever-changing industry new trends and best practices is constantly evolving. In order to perform your marketing at the highest level, you need to build relationships with customers, tell your story in an authentic way, capture the attention of your target audience and constantly analyze your results and adjust accordingly.
It is the responsibility of marketers to not only stay on top of new trends, but to find ways to match them with business needs and KPIs, while keeping messaging consistent and engaging.
It can certainly be a lot to handle, and it can sound overwhelming, but don’t worry. If you keep these 5 marketing activities he suggested SAGE Marketing in your mix, you’re on the right track.
1. Customer-centric strategy
First, keep in mind that while B2B and B2C have distinct differences, the best marketing strategies for B2B companies these days put customers at the forefront of their attention. Why?
Since today everything has to meet the needs of the consumer, the Internet gives people endless options for whatever solution they are looking for, so it is the responsibility of the marketer to show consumers that the solution is best for them. to them.
How do you do it? Make sure the robot button is off. Your target audience may consist of C-level executives, but don’t forget that they’re human too. So your B2B marketing initiatives need to make them feel important.
Make your customers the center of your universe. Because they I can feel the difference, and they’re a thousand times more likely to listen to you if they feel like you’re actually listening to their needs and responding to them, rather than just talking about how awesome your solution is.
For example, not all of your content has to be call-to-action or sales-oriented, but sometimes you can provide value to your customers without expecting anything in return.
Others – social networks. You might think, of course, social media, that’s obvious. But it’s not as simple as posting organically on LinkedIn once a month and getting great results.
New social media channels are created every day, and different audiences spend time on different channels. For example, despite the belief of many that TikTok is just a platform for silly dance videos, the social media app has become a business tool for companies of all segments.
In fact, TikTok has more than doubled its user base worldwide since 2019, and by 2025. it is predicted to approach 1 billion users. So when planning your B2B marketing strategy, social media needs to be on your radar in a very real way.
Since the rise of digitization has not only diversified channels but also increased the amount of time users spend on their devices, this means more places and more opportunities to reach your audience on social media and create a lasting impression. Taking advantage of this opportunity is essential.
So, do your research. Find out which social media channels are most relevant to your target audience, what content resonates with them and drives engagement, and build a social media strategy and Gantt chart to plan different types of content and ensure your B2B technology social media marketing content remains consistent and diverse.
And, as with all marketing activities, you need to constantly analyze your results and adjust your strategy based on what works and what doesn’t.
3. Optimized input
Inbound marketing is another important component of successful B2B digital marketing strategies. It’s a methodology designed to attract potential customers through tailored content creation and strategy, as opposed to outbound marketing, which presents your audience with content they may not be interested in.
If you optimize your input properly, the payoff is incredible. Here are the best tactics for great inbound marketing:
Create engaging content
Research what makes your target audience respond and what they are most interested in and base your content creation on those topics. You want to intrigue them and provide them with real value with your blogs, ebooks, social media posts, white papers, and any other content you create.
Smart, relevant content is the only type of content that will attract potential customers to engage with your company.
Conduct proper SEO research and optimization
Research keywords for content marketing that will reach your target audience and bring your website to the top of their search results. Without incorporating a proper SEO strategy, your content won’t be nearly as effective, and it will be harder for your potential customers to find out about your company.
If you’re not sure how to optimize your SEO, you should consider hiring a B2B technology marketing agency to help you.
Implement conversion opportunities
Since onboarding is all about letting your customers come to you, you need to make it as easy as possible for them to express interest in your product. This is where call-to-action (CTA) buttons, pop-ups, and chat bots come into play.
CRM platforms like HubSpot are extremely helpful in implementing these and therefore increasing engagement and conversion rates.
4. Facts tell, stories sell
Speaking of attracting your customers, a successful marketing strategy for a B2B company mimics B2C marketing. Why? Because any B2B company that doesn’t have cohesive branding and storytelling isn’t going to stick in anyone’s mind for long.
Yet too many startups still use chewed-up jargon wrapped in too many facts and data, instead of telling their story.
How can you make sure you don’t make this mistake?
Give your work a human feel, stir people’s emotions, help them relate to your story and instill an emotional connection. Remember that your brand and story are the entire identity of your company and must make your audience listen and care.
5. Consistent branding
Last but not least – remember to stay consistent and on brand across all your marketing channels.
You have a significantly higher success rate in building trust among customers if you have a clear vision and brand that you communicate consistently. And building this trust is vital; without it, your sales cycle will remain long and arduous, and if customers trust you, they will warm to buying your product more quickly.
So here it is. If you’re looking to optimize your B2B digital marketing strategies, incorporating these 5 activities will give you a solid foundation and help ensure you’re covering the basics.