5 things to know before investing in a business

5 things to know before investing in a business

People tend to solve problems using two different strategies. Either they work through some evidence and reinforce it, or a solution pops into their head along with a feeling that the answer is correct and they decide to trust their gut.

The first way to solve problems is what we call using insight. They can save you a lot of work and influence you to be more productive, creative and efficient. Mark Beeman of Northwestern University found that 92-94% of insight answers were correct compared to 80% of logical answers.
When it comes to startups, insights can really reduce your margin for error. Whether you want to find startup companies to invest in or you are in a leadership position in a startup, well analyzed insights can save you a lot of time and resources.

What are insights and why are they important?

Insight is a market and competitive intelligence tool that provides a detailed analysis of the startup landscape. Insights provide valuable information about different use cases. An entrepreneur looking for an investment opportunity/startup can find answers to many questions using insights.

For an investor, researching startups for investment, it is important to use the insight features:

  • Deep tech tools quickly identify similar startups and potential competitors from other startups.
  • Download reports on similar startups and sort them according to various parameters of interest. Share these reports among founders, board members, and colleagues.
  • Get all the information about the startup. Age, location, information about founders, supporting incubators, angels and invested venture funds.
  • Get interactive insights into startups, their funding trends, average valuation, business models and keywords used to describe their pitch.
  • Insight is sector agnostic and meets requirements.

What is insight development?

Insight development is the process of critical user research that comes before user outreach. Development will give you insight into the real results and key needs that drive your potential customers.

How will developing insights result in good results for a startup? That’s why a startup should be connected to basic human needs. People don’t just buy products or services, they buy the result and experience they want to see from your product or service. The most impressive startups or products are those that are connected to 6 basic human needs:

  • Security. The need for security, stability and reliability.
  • Diversity/uncertainty. The need for change, challenge and simulation.
  • Significance. The need for a sense of recognition, recognition and value.
  • Love and connection. The need to love and feel loved, connection with others.
  • Growth. The need for improvement, growth and development.
  • Contribution. The need to help others and make a difference.

Common characteristics of successful startups

Although it is a difficult process for a startup to succeed, the stars must align and answer key questions. According to Forbesthere are several questions that need to be answered in order for a startup to have a chance to enter the 10% of early-stage companies that survive for the long term.

  • Passion. Are you passionate about an idea? It’s all in the execution. Even a first-rate concept can’t attract its audience if you or your team aren’t willing to do everything to support and develop it.
  • Expertise. Do you have domain expertise? As a founder, you should know everything about the concept to make it work. That’s where the help of quality insights comes in.
  • Efforts. Are you ready to invest the time? Early startups often have intense work schedules. A research by MetLife found that startup owners record working days of 14 or more hours. The team should be willing to devote their waking hours to the idea.
  • Relevance of the idea. Why this idea and why now? Is this a new idea, why hasn’t it been tried before? Make sure you’ve done enough research and are capable of cracking the code and not ending up broken.
  • Market size. Market size defines the scale of opportunity. Too few markets can lead to too few financial resources to survive, while large markets can be too difficult to beat.

What helps a startup to be more successful?

Here are some key aspects of multi-industry professionals that are common among successful startups.

Quick and calculated decisions

For a startup, it is crucial to make important decisions every day and regularly adapt to new knowledge, sometimes deviating from initial plans or goals. Learn to be relaxed when adjustments are made, embrace change and take a team-oriented approach.

Don’t worry about how the changes will differentiate a particular trip, they will build a new and even better trip.

Ability to take on different roles

Working at a startup requires you to be comfortable with more involvement. Even with a certified role, at some point you’ll need to play multiple roles, whether it’s developing brand strategy, fielding customer calls, writing code, creating marketing materials, or running reports.

The lack of structure is intentional

Understanding the difference between small and large organizations is key. Large organizations have established rules, procedures and practices that have existed over time. On the other hand, startups, as small organizations, build these rules when they gain more experience.

A good balance between income and profit

The intensity you feel in a startup is insane because of the limited capital you have to deploy. The first monthly cash burn rates have a definite impact. Successful startups recognize that you can’t just grow revenue, you need control of the bottom line.

You can’t just ask sales to sell more. Success can be brought in other ways such as conducting branding sessions involving your startup. This unlocks a completely different opportunity to market a startup in a way that creates the greatest and ultimate success.


Rooted in innovation, a startup aims to develop existing products or create an entirely new good or service. That’s why startups need the right insights to understand what actions to take for further growth or how to make a product succeed. It is important for startups to rely heavily on insight development and data analysis to grow faster and identify more market opportunities.

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