These days there are plenty of web development agencies, offering services from briefing to production. With the ever-increasing demand for digital solutions, it’s no wonder so many businesses are venturing into this area. But with so many choices, how do you know which agency to choose?
Choosing a reliable web development partner that can deliver top quality work is not easy, but it is essential to choose wisely. Ultimately, with the right website for your needs, your business can reach, engage and convert a wider audience while saving you money and time in the long run.
The importance of investing in technology cannot be overstated. This is especially true for small businesses looking to scale – it’s critical to have the infrastructure in place before your business outgrows its current technology capabilities.
To prevent headaches and get you on the right track, here are some tips from Moburst on how to hire the right web development agency, regardless of your business needs.
Know your business goals and target audience
Before considering which web dev agency to contact, you need to outline why you need an online presence in the first place and how it fits into your business goals.
You should also be able to precisely define your target audience: who they are, where they are, what they want, what they need and where else they are looking for it. This will give you a better idea of what you want your website to achieve and what web design will work best for your business.
If you’re having trouble figuring out your goals and audience, here are some questions to ask yourself. Why do we need a digital presence? What are our business goals? Who is our target audience? How can we satisfy them with a digital solution?
Start with a plan
If you’re hiring a development agency to build you a new website or app, it’s important to have a concrete plan before you start the project. Make sure you are clear about what you want from your digital solution.
Define all the things you want to achieve, starting with the main goal and working backwards – next priority, other requirements, etc. This will help you get a better idea of the functionality of the platform, the features you want it to include, and the actions you want it to enable (eg sharing an item with a friend, syncing with your social media feed, enabling a submission form, etc.)
This planning phase will also help you save time and money by giving the agency a clear idea of what they are working on so they can hit the ground running. The more information you provide, the easier it will be for the agency to come up with a deliverable product.
Of course, many web development agencies will go through the planning phase with you, but it’s helpful and cost-effective for your business if you already have your own plan or list of goals that you’re willing to share with them.
Don’t forget to get your internal people involved so they’re aware of any changes (especially customer-facing staff) and can bring up any off-the-shelf ideas you might not have considered yourself.
Find the right platform
Here you decide what type of platform you want to use. You have several options here: build a custom website, choose a hosted solution, or use a CMS (content management system) such as WordPress, Squarespace, or Magento.
You may want to hire a design agency to create a custom CMS for you. This is a great option if you want a fully customized solution that meets all your needs. You can also find an agency that offers both design and development services. This way you don’t have to hire multiple agencies, which can save you time, money and a lot of stress.
Hire a design and development team
You have found several agencies that you are interested in working with. Now it’s time to move on to the next step: which agency to choose. Start by asking each agency for a proposal and asking them questions – we can’t stress this enough! Be sure to ask them about the types of technologies they use, their design process, and their experience working with companies like yours.
What have they done for other clients that aligns with what’s in your plan? Case studies are especially useful, as you can see features in other clients’ websites or apps that you would like for your own. Questions are incredibly important here, and there is no such thing as nonsense.
This brings us to…
Ask these questions
An experienced web development agency will have no problem answering your questions or allaying your fears. Here are some more questions you’ll need to ask the agencies you’ve shortlisted to make sure what they offer ticks all your boxes.
Ask them about their pricing model and how much value their services bring to the table. When comparing proposals from different agencies, be sure to look for the following: What services do they offer? How many team members work on the project? What are their rates? What are their estimated deadlines? How do they calculate these deadlines and how do they ensure they are met?
For your budget, will it have more people working for a shorter period of time or less people with a longer project? What is their process? Is there one person leading the project on their side to keep everyone on track?
When it comes to people, make sure you are comfortable with the people working on the project. This is especially important if you are working with a remote team, as you will need to be able to communicate effectively and efficiently with them. It’s even more critical if the remote team is working from a different time zone.
Finding the Right Web Development Agency: Summary
As you can see, hiring the right web development agency can be a daunting task – there’s a lot to consider. It’s important to do your research, make sure you get clear answers to every question you have, and find a reliable partner to work with.
A reputable agency will have experience working with clients in your industry. They should be able to provide you with a detailed plan for success and the milestones that will occur to get you there. And, above all, they should only inspire you, not limit you – it’s your website, as it should be right how you want it to be, within your budget and time frame.
Are you interested in Moburst becoming your web development and design agency? Read on to see how Moburst can give you a website or an application that will set you up for business success.
Web development and design at Moburst
At Moburst, we believe that your website should not only function flawlessly but also make you proud. Your website is an extension of who you are on the web. If you want to make an immediate impact as well as build a long-term relationship with your target audience, your website needs to be on point – and it needs to get your point across, too.
When developing websites for their clients, they are constantly being optimized. And the most critical time for website success is after launch: it’s time to see how it works, how users interact with it, and what to fix, add or optimize. From animations to buttons, and microcopying to technical performance issues, their team of web design and development experts will be there.
An optimized website means more conversions, more leads, improved performance and better business decisions (ie you grow and launch in other countries). This requires breaking down each element, A/B testing, UX optimization and more.
They also work on any platform. Whether it’s WordPress or Webflow, an eCommerce platform or a complete custom-built website, we’ve done it before, and the results have been nothing short of stellar.
The same goes for starting with your existing website and taking the UI/UX to a whole new level. SaaS tools, apps, branded 3D sites, e-commerce – these are all things Moburst can do for you.