5 trends in website design that change the game in 2022

5 trends in website design that change the game in 2022

The Internet is growing fast and constantly evolving, which makes it a challenge to keep up with the latest trends. Websites are a perfect example.

Fifteen years ago, we could never have guessed the importance of building and designing a website for a business. However, today it is crucial for business success to keep up with trends and platforms.

If your priority is to gain and retain users on your site, you need to update and adapt the latest web design trends to surpass and stand out from your competitors. To help you keep up with some of the latest trends in web design, we’ve put together the 5 latest and most popular.


Personalization in web design is the concept of providing your website with a customized experience for each individual user. Personalization has always been an important concept in web design, but finding new and better ways to improve the user experience this year will become even more important.

For example, as algorithms improve and become more sophisticated, they customize the user experience based on individual browsing data. Personalization is done by using content stored in your CRM, based on user behavior, or even through an automated process (such as an email marketing campaign).

The goal is to make your customers feel special and to give them an experience that meets their individual needs, and in 2022, this is exactly what websites need to do to stay relevant.

Blockchain Technology

Blockchain technology is becoming much more popular this year. Blockchain allows information to be distributed, but not copied, which makes it unique. This technology has implications for almost every industry, and web design is no exception.

One of the most exciting opportunities for blockchain technology in web design is the creation of decentralized applications. These are applications that exist on the blockchain, which usually means that they are open source and do not need a server.

However, the idea of ​​decentralized hosting and the computing power that comes with it should not be ignored as we progress in the design space this year. There are many ways you can embed blockchain technology in your design practices this year.

Fragmented design

Fragmented design is when graphic elements such as images or typography are broken into parts or fragments. These individual pieces of content are then rearranged in an unusual way to create a unique look and feel. It can include overlapping elements, cutouts, shapes, etc.

This type of design has been a hot topic in the world of web design and development for some time. However, this has recently begun to gain usability and popularity with the advent of the CSS Grid. When you design your website with fragmentation in mind, you break the content into sections and provide users with various access options.

This gives the user the impression that there are many options, as they can see all the following pages at once, instead of waiting for the whole page to load before seeing the next one.

This trend creates an appealing visual effect and creates a sense of curiosity among users about what’s next and is a great way to extend the time of contact with your content.


In web design, microinteractions are those small moments that give users feedback on the status of their actions. For example, when you click a button, it changes color or provides an animation that shows that you have completed the action.

When you start thinking about it, you will notice these micro interactions everywhere go online, from Youtube to Spotify.

They are already widely used online, but in 2022 they are becoming an absolute necessity for websites due to the simple fact that they make your content much more fun and friendly and show that you pay great attention to detail in your development.

3D elements

This trend is especially applicable to anyone who has an eCommerce store or hopes to sell something online. With 3D modeling software, you can transform almost anything on your site into a 3D image or animation.

By embedding more realistic images of your products, you can show their true scale and shape and allow users to see all sides of the product.

This helps customers gain a better idea of ​​what they are buying, which has increased conversion rates for online stores. In addition, 3D elements create a sense of depth and allow users to interact with products in new ways. 3D product visualizations this year it will become even more sophisticated with technological advances.

As a result, this trend will grow and make it even easier to incorporate 3D elements into your web design.

When you consider the large number of people currently working online, it’s no wonder that the world of web design is constantly changing and growing.

Many employees who would normally work in their offices have had to adapt and work digitally in the last two years, significantly increasing the total turnover in online business. This is highlighted as freelancer platforms have exploded in web design this year as people work with developers to compete for the attention of these many new eyes working remotely.

Number of freelancers has grown dramatically in the last two years. In order for your site to stand out in this fast-growing and changing environment, you need to adapt to the latest trends.

Users are more likely to stay on your website if you use elements they like, instead of leaving your website static or unchanged from two years ago. The world of web design is changing and you need to change it.

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