5 ways to improve your content marketing ROI

5 ways to improve your content marketing ROI


Content marketing is key to driving traffic to your website, guiding customers through the sales funnel, increasing sales, and establishing yourself as an authority in your field. However, without an effective content strategy, you could be investing more resources into your campaign with minimal return. You can either hire a social media marketing Agency that specializes in content creation and curation or give it a try yourself. If you are willing to take the time to learn how to improve your content marketing strategy, here are five ways to get more out of your content without spending more money.

1. Create content tailored to your target audience

One of the most effective ways to make your marketing campaign more effective and relevant is to create content that targets your ideal audience. Start by defining your target customers, paying attention to their age, gender, occupation, household income, marital status, hobbies, living situation and personality traits.

Next, conduct extensive research to identify their pain points, needs, and interests, then create quality content that speaks to the credibility of your target customers. This helps you attract more customers, get them to share your content and even buy your products and services. Collaborate with CopyPress today to create high-quality content uniquely tailored to your client’s style, interests and needs to maximize your return on investment.

2. Publish evergreen content

Although creating high-quality, trending content will drive significant traffic to your website, content often becomes outdated quickly. This makes your post unattractive to your target audience and search engines like Bing and Google, minimizing your return on investment. For this reason, you should focus on creating high-quality content that is not related to a particular season, fad, trend or new cycle. Evergreen content contains accurate information that remains relevant, useful and true over the years, allowing you to continue to drive traffic to your website and generate more leads over a longer period of time.

3. Repurpose content

Get the most out of every piece of content you create by repurposing it. Instead of investing more time and money into creating yet another blog post, consider finding strategies to use already published articles in multiple ways. Here are different ways to repurpose evergreen content:

  • Compile different blog posts into an eBook
  • Create podcasts and videos based on published blogs or articles
  • Create blogs based on video content
  • Create infographics based on the data on your blog posts

4. Update and optimize your content regularly

Be sure to optimize and update old blog posts with new information to keep your content relevant and fresh. Updating and optimizing content can also improve SEO because search engines categorize optimized posts as new content. This allows you to rank on the SERPS, increasing your site traffic and increasing your content marketing ROI. Here are ways to update old content:

  • Remove outdated statistics and data
  • Include call-to-action buttons in your content
  • Optimize your content with relevant keywords
  • Update broken links
  • Include quality metadata

5. Promote your content

Producing high-quality content is not enough. Furthermore, you need to help your target audience find them by creating a robust content promotion strategy. Please consider submitting emails your subscribers with links to your content, linking posts to social media accounts and offering rewards to customers who read and share your content. This drives greater brand awareness and allows you to achieve your content marketing goals.


Creating a well-planned content marketing strategy takes time, effort and money. Get the most out of content marketing and improve ROI by creating evergreen content tailored to your target customers, repurposing and optimizing existing content, and creating a solid content promotion strategy.



Leave a Reply