6 marketing concepts for B2B are explained

6 marketing concepts for B2B are explained

In business marketing, the concept of marketing is somewhat different from the concept of consumer marketing.

In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are several key marketing concepts that all business marketing professionals should be aware of, and this is what this article will cover.

What are marketing concepts?

The most basicThe marketing concept is “the use of marketing data to focus on the needs and desires of customers to develop marketing strategies that not only meet customer needs but also achieve the goals of the organization.”

In other words, marketing concepts include all the different strategies and activities that a company uses to market its products or services to customers.

An explanation of B2C vs B2B marketing

To provide context, let’s briefly cover the differences between B2C and B2B marketing.

Business-to-consumer marketing, or B2C marketing, involves marketing products or services to individual consumers. This is the type of marketing that most people are familiar with, because it includes all traditional marketing channels, such as television commercials, print ads and online advertising.

On the other hand, business-to-business marketing, or B2B marketing, includes marketing products or services to other companies. This type of marketing is often more complex than B2C marketing because it requires a different approach and a different set of strategies.

4P marketing

4P marketing is the framework that companies use to plan and carry out their marketing activities. It includes all the elements that make up a company’s marketing strategy, such as product development, pricing, promotion and distribution.


The first P in 4P marketing is a product. This refers to goods or services that a company offers to its customers. When developing a product, companies must take into account its characteristics, advantages and price. They must also ensure that it is able to meet the needs of their target market.


Another P in 4P marketing is price. This is quite understandable, because it includes the amount that the company charges for its products or services. Pricing is a key element of the marketing mix, as it can affect product demand and business profitability.


Promotion is the marketing and advertising activities that a company undertakes to create interest in its products or services. Promotion can take many different forms, such as advertising, public relations and social media marketing.


Finally, distribution. This refers to the way a company makes its products or services available to its customers. Distribution can be direct, such as a company’s website, or indirect, such as through retailers.

There are several considerations that companies must consider when deciding on their distribution strategy, including the type of product or service, target market, and marketing mix.

Businesses need to ensure that their products or services are available in the right place, at the right time and at the right price. They must also consider the channels through which they will distribute their products or services, as well as any intermediaries that will be involved.

Marketing mix

The marketing mix is ​​the framework that companies use to plan and execute their marketing activities. It includes all the elements that make up a company’s marketing strategy, such as product development, pricing, promotion and distribution.

The marketing mix is ​​an important tool for companies to use when planning their marketing activities. It helps them ensure that all their elements marketing strategy they are mutually consistent and support the overall goals of the company.

An example of a marketing mix

Let’s say you are a company that sells products to other companies. You have a new product that you want to launch and you have to decide how to set the price, promote it and bring it into the hands of your customers.

You will need to consider all of these factors in order to develop your marketing mix. For example, if you set your product too high, you may not be able to sell it. If you promote it too aggressively, you can turn down potential customers. And if you don’t distribute it properly, you may not be able to reach your target market.

Taking all these factors into account, you can develop a marketing mix tailored to your specific product and business goals.

Now that we have established the basics, let’s sink our teeth into the essence of the article.

Production concept

The concept of production is based on the belief that customers are more likely to buy a product if it is available and affordable. This means that companies need to focus on increasing production efficiency and reducing costs in order to make their products more affordable.

The caveat with this concept is that it does not always take into account customer needs or the overall goals of the organization. In fact, too much focus on production and cost-effectiveness can often lead to products that are below standard and customer dissatisfaction.

The concept of advertising

The concept of advertising says that the more customers are exposed to a product, the more likely they are to buy it. Its central principles state that companies should focus on creating marketing and advertising campaigns that reach as many people as possible.

While this approach may be effective in some cases, it is not always the best way to build long-term customer relationships. In addition, creating and implementing large marketing and advertising campaigns can be expensive and time consuming. This is especially true when it comes to B2B, as marketing efforts are generally more targeted and conversion-oriented.

Sales concept

The concept of sales is more traditional than the crowd – customers will not buy a product unless it is actively marketed and sold to them. Therefore, companies should focus on marketing and selling their products, not on creating customer satisfaction.

The problem with the sales concept is that it ignores the fact that customers often know what they want and do not need to sell. In addition, this approach can make customers feel like they are being “sold” instead of being helped.

Marketing concept

The marketing concept was created in response to the limitations of the production concept, and that is dominant view of marketing before the 1950s, and is built around the assumption that customers are more likely to buy a product if they feel their needs are being met. From a business perspective, this concept states that companies need to focus on creating customer satisfaction and meeting customer needs.

The marketing concept is a more customer-focused approach that takes into account the overall goals of the organization.

The concept of social marketing

The concept of social marketing describes a phenomenon in which customers are more likely to buy a product if they feel it is in line with their personal values. Companies that adhere to this concept usually focus on creating products and marketing campaigns that are in line with customer values.

But to do it right, companies need to understand customer needs and what they are looking for in a product or service. They also need to be aware of customer values ​​and how those values ​​can be aligned with the company’s own goals.

Social concept

The concept of social marketing is based on the belief that companies need to focus on meeting the needs of society as a whole, not just the needs of individual customers. More specifically, companies should focus on creating products and services that are beneficial to society, not just those that are profitable for the company.

However, this requires a high degree of awareness of social trends and changes and the ability to adapt their products and services accordingly. They must also be willing to invest in research and development to create new products and services that can meet the changing needs of society.

What is the best marketing concept to choose and how?

There is no single answer when it comes to marketing concepts for B2B companies. The best approach will vary depending on the products or services you offer, your target market, and your overall marketing goals. However, there are a few key marketing concepts that all B2Bs should keep in mind.

1. Focus on the needs of your target market: What problems do your products or services solve? What needs do they address? When you can align your marketing efforts with the needs of your target market, you’ll be more successful at driving conversions.

2. Create a strong value proposition: Why should potential customers choose your products or services over the products or services of your competitors? Make sure your value proposition is clear, concise and convincing.

3. Develop a marketing mix that suits you: There is no marketing mix that suits everyone. The right combination of marketing channels will vary depending on your products, target market and marketing goals. However, some common B2B marketing channels include content marketing, search engine marketing, email marketing, and social media marketing.

4. Track your results and adjust your approach as needed: Not all marketing campaigns will be successful right behind the door. It is important to track your results so you can identify what works and what doesn’t. You can then make adjustments to improve your results over time.

With these key marketing concepts in mind, you can develop an effective marketing strategy for your B2B business.


The above marketing concepts are useful in their own way and can help companies achieve their goals. However, the best marketing concept for a company to choose from depends on the specific needs and values ​​of the customer base.

In addition, B2B companies must be willing to adapt their marketing strategies as society changes and new trends emerge. In this way, they can ensure that they meet the needs of both their customers and society as a whole.

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