Technological advances in the world are changing the way companies promote their products and services to their customers. Instead of running TV commercials to entice potential customers to buy, many businesses prefer to communicate, connect and promote to their potential customers through digital marketing campaigns.
With 63% of the world’s population online, it only makes sense for companies to take the way they market their niche online because that’s where most of their customers are.
Being in the same ecosystem as their target audience helps them gain a competitive edge over their competitors. They will be able to attract more customers when they become part of the online e-commerce market, reaching beyond their geographic location.
Managing an online business can be quite challenging. Not only do you need to have an aesthetically pleasing and well-functioning e-commerce website, but you also need to implement effective digital marketing strategies.
Under Digital Performance Marketing Company Ohm provides further details on the various ways in which digital marketing can help your e-commerce business grow.
1. Invest in search engine optimization for higher search engine rankings
Investing in search engine optimization, also known as SEO, is a digital marketing strategy you can use to get more organic traffic by including relevant keywords related to your products or services on your website.
Relevant keywords are words or phrases that searchers type into search engines such as Google, Bing or Yahoo to search for answers to their queries. The more people click on an optimized website, the higher it ranks on the search engine, which helps increase the website’s visibility, especially if it makes it to the top of the search engine results pages (SERPs).
Even if you already have a Frequently Asked Questions (FAQ) page, some users have unusual questions that may not be within the FAQ. Instead of replying to everyone one by one, you can automate your response and engagement using a chatbot.
If you have no idea what a chatbot is, it’s the word for chat and robots, which simulate human conversation. When using chatbots for autoresponders, you need to set the right tone and provide clickable options for your customers to get the right answer to their queries.
Here’s an example of automating responses with chatbots.
3. Reduce cart abandonment with the help of a Remarketing campaign
While it’s true that no one can please everyone, that doesn’t mean you can’t change their minds. In addition to addressing the reasons why customers abandon products in their carts, such as mandatory account creation, limited payment options, lack of security measures, and high shipping costs, you can also convince people who visited your e-commerce website with a remarketing campaign.
Remarketing refers to a digital marketing strategy that businesses use to show ads with attractive promotions or offers to e-commerce website visitors and encourage them to reconsider products or services they have previously checked out.
4. Instill confidence with customer reviews
Since trust is the foundation of any relationship, gaining the trust of your customers can help your e-commerce business grow. To gain the trust of your target audience, you should let those who have purchased your products or experienced your services leave a review on your e-commerce website.
You should know that their feedback can be your most valuable digital marketing asset as it can influence the decision making of others who are also planning to do business with you.
In that case, consider including a customer review section on each product page of your e-commerce website to convince interested customers to make a purchase.
5. Update potential customers through email marketing
Another digital marketing strategy that can help your e-commerce business grow is email marketing. Many companies use this method to update customers about their products or services. They can also share useful information to make life easier for their customers or facilitate the decision-making process.
However, in order to do email marketing successfully, you need to build an email list. It’s like a contact list, but instead of phone numbers, it’s email addresses of customers who want to learn more or get relevant information about your niche.
Here are some tips on how to build an email list.
- Use pop-up inquiry forms to encourage people to sign up for discount coupons and other exclusive promotions
- Distribute the survey
- Add a call-to-action button with lead generation forms so visitors can download white papers and other industry-relevant information
6. Use advanced product filtering and search bar
No matter how many products you offer and promote with aesthetically pleasing digital marketing campaigns, it’s pointless if your customers can’t find your products on your e-commerce website. Instead of clicking through each product page, consider using advanced product filtering and a search bar so they can find anything right away.
Incorporating this feature into your e-commerce website will help improve the user experience and make your customers’ purchasing journeys easier. After all, they just need to customize the category based on their preferences, from product type, price range, material type and color, or type in the product name to find what they’re looking for and have more time to weigh their options.
7. Grow your e-commerce business on social media
Social media networks like Facebook and Instagram are not only platforms for reaching out and communicating with family and friends, but now they are also available for online shopping. Businesses are now expanding their e-commerce business on social media by integrating social media marketplaces with their e-commerce websites.
Integrate your e-commerce website with a social media marketplace so customers can shop directly and conveniently on your social media page.
This option is great for potential customers because you can kill two birds with one stone by allowing them to visit your social media page while also convincing them to visit your website.
If customers want to know more about your product, all they have to do is click the “View on Website” button on your social media page and they will be redirected to your e-commerce website.
Implement compelling digital marketing strategies to create growth for your eCommerce business in Singapore and anywhere else. The more you embrace opportunities and keep abreast of digital marketing trends, the more customers you can reach and encourage them to make a purchase.
If you need help with digital marketing or improving your e-commerce website, you can apply for a Productivity Solutions Grant (PSG) and you get up to 70% support, depending on which sector your e-commerce business is in.
For more tips and latest updates on digital marketing, read more on OOm’s blog page. As an award-winning digital marketing agency, you can also contact OOm on +65 6391 0930 or leave a message on their website to learn more useful information on how digital marketing can help your e-commerce business grow further.