7 Ways to Increase Traffic to an Ecommerce Website

7 Ways to Increase Traffic to an Ecommerce Website

The e-commerce industry has experienced a dramatic growth in the last two years. According to the Statistician, global e-commerce sales of $ 3.35 trillion since 2019 have grown to $ 4.93 trillion in 2021 and are expected to reach $ 5.54 trillion by the end of this year.

This increase in global e-commerce sales is possible due to a change in customer behavior. As more and more people shop for their needs online, companies have turned to e-commerce so that their businesses can survive and survive.

The problem, however, is that the competition to attract customers and encourage them to buy is getting fiercer. The only way to make your e-commerce business stand out from the competition is implement effective e-commerce SEO strategies to increase the traffic of your ecommerce website.

7 Ways to Increase Traffic to an Ecommerce Website

1. Create referral programs

While referring something to someone is nothing new, this marketing strategy still works. If your e-commerce marketing strategy does not include a referral program, you should create one right away.

A study from Niesen states that 84% of consumers consider the recommendations of people they know before buying. If one of these people is already your customer, there is a high probability that they will refer you to their family and friends, especially if you can reward them for their efforts.

For example, if your e-commerce business in Singapore is a patisserie, you can use a referral program that offers a 20 to 30% discount on certain products after customers give a successful recommendation. This can be achieved by offering unique reference codes to each customer.

2. Draw traffic using email marketing

In the world of TikTok and Instagram Reels, sending emails to potential customers may seem like an outdated way to drive traffic to an ecommerce website. But in reality, email marketing is still a valuable marketing strategy as the global email marketing market is estimated at 7.5 billion in 2020.

Statistician Research Department he even predicted that this number would increase to 17.9 billion by 2027. Not surprisingly, with an increasing number of email users.

Effective email marketing allows you to interact, connect and communicate, whether it is sending emails to new or existing customers, and successful one can encourage them to take action.

Here is an overview of effective email marketing.

  • Attractive topics
  • Convincing CTA
  • Concise and easy to read written content
  • Unique promotional offer
  • Add visuals

3. Pay attention to the loading speed

If yours It takes more than three seconds to load an e-commerce websiteit is very likely that your potential customers will leave your website and choose another similar company instead.

To prevent a high homepage dropout rate, you should improve the loading speed of your ecommerce website. Warranty on everything E-commerce website design the features it has will load and appear in one to three seconds.

Here are the tools you can use to find out the load speed status of your ecommerce website:

4. Launch paid ads on social networks

Apart from running paid campaigns on social networks, there is no other The best way to increase traffic to your ecommerce website. With the continued growth of social media users around the world, you can expand your reach and strengthen your online presence by reaching potential customers for your e-commerce business.

Here are some things to keep in mind when it comes to effectively paying for your ads on social media.

  • Social media platforms (e.g. Facebook, Twitter, YouTube, Instagram)
  • Recommended image sizes (e.g. Facebook Messenger story is 1080 x 1920 pixels)
  • Minimum and maximum number of characters. (e.g. maximum of 280 characters per tweet on Twitter)
  • Social media ad formats (e.g. photo, gif, or video)

5. Encourage excitement with contests and gifts

While the above ways to increase traffic to an e-commerce website are a long-term solution, there is another way for instant traffic, potential building, and conversions.

All of this can happen if you offer exciting rewards to your potential customers in exchange for their participation in your competition or e-commerce campaign in Singapore.

To effectively track the participation of your customers, you can use tools such as Gleam or WooBox that can help you track their interaction with your contest or e-commerce campaign, including their progress.

7 Ways to Increase Traffic to an Ecommerce Website
An example of a Facebook donation campaign Shine

6. Use large and clear images

Since potential customers cannot see or feel the product in person, they will need something significant to convince them to buy. That’s where the pictures come from.

A picture can speak a thousand words, and it can do or interrupt your e-commerce business. That’s why you should use large and clear images, so that your potential customers know exactly what they are going to buy.

And to further convince them, you should include a detailed description of what it is about. Be sure to indicate its size, material, available colors and other relevant information.

7. Be clear and open

Transparency works best in the e-commerce industry. If your product offers free shipping, don’t forget to mention it. If shipping costs apply, you should include this in the cart details so your customers know.

Informing customers will prevent them from feeling misled after checking the product from your e-commerce website.

In addition, you should keep in mind to make your items that are not in stock visible to visitors. Being transparent and open about what you can offer them will help them in their search and buying process in advance.

Improve your e-commerce strategy to increase traffic to your e-commerce website today

While it may take some time to see real results, your hard work will pay off if you follow these seven ways to properly increase traffic to your ecommerce website.

Eligible small and medium enterprises (SMEs) are entitled to Grant for e-commerce productivity solutions for 80% support. For more information on how to increase your e-commerce traffic website, contact OOm.

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