8 Ways to Improve Your Ecommerce Website Using SEO

8 Ways to Improve Your Ecommerce Website Using SEO

The success of your e-commerce business largely depends on having an e-commerce website and implementing effective search engine optimization (SEO) strategies.

With the right approach, you can expect more of your potential customers to come across your ecommerce website on search engine results pages (SERPs), browse your website, and think about buying products from you.

Since 93% of online experiences start with queries on search engines like Google, improving your e-commerce website with SEO will help increase its visibility.

The more people click on it, the higher the rank of your browser, which can help you drive more traffic and sales to your e-commerce website.

Businesses, however, should understand that not all SEO techniques are suitable for an e-commerce website, and this is when you need to know the difference between black hat SEO and white SEO SEO.

Black hat SEO not only harms your search engine rankings and damages your reputation in the long run, but Google could permanently ban your e-commerce website.

Therefore, take care of the SEO strategies you implement on your e-commerce website. Here are some ways to improve your ecommerce website with SEO.

Top 8 Ways to Improve Your Ecommerce Website Using SEO

1. Use the appropriate URL structure

The URL of your e-commerce website is like a business card. This is the first thing potential customers will see before they come to the website.

If it looks messy, they might think twice before going to your e-commerce website. And for search engines, their bots may not be able to properly index and index your web pages. Noindex means that your website may not appear on SERPs.

Therefore, the URL of your e-commerce website should be simple and readable, as shown in the example image below.

2. Update your content regularly

In addition to creating high-quality content for your e-commerce website, you need to make sure all texts and images are up-to-date to stay relevant and interesting to read.

Since the goal of search engines is to provide valuable information to your user, your updated content is likely to have a better effect on SERPs. So make sure you update all your content as often as possible.

Here are the things you need to pay attention to in order to create quality content:

  • Write clearly and focus on clarity
  • Use a consistent brand voice
  • Keep things simple
  • Insert keywords correctly in the right areas

3. Obtain an SSL certificate

Today’s consumers are getting smarter on the way to buying customers.

Before they can even search for e-commerce websites, they always take care of their security by checking if the platform on which they plan to shop is SSL certified.

Being SSL certified refers to the URL of your e-commerce site that will have an “S” immediately after “HTTP”, meaning secure, with a padlock icon in the address bar.

The purpose of an SSL certificate is to provide an encrypted connection between a web server and a web browser.

4. Prioritize product pages

Another way to improve Your e-commerce website with SEO is to give priority to product pages. Make sure the product pages are presentable as this will help encourage all potential customers to make a purchase.

In addition to adding the right keywords to your product description, use quality images and add a zoom feature so your customers can take a closer look at the products and leave feedback.

5. Perform regular maintenance

Like your regular store, your e-commerce website also requires regular maintenance.

The only difference is that instead of changing light bulbs and fixing leaks, the problem you need to look out for is the technical problems with SEO that your e-commerce website is facing.

When it comes to technical SEO issues, they talk about the intricate aspects of your e-commerce website such as duplicate content, poor mobile experience, improper redirection and more.

You need to know what technical SEO problems are occurring on your ecommerce website before you can solve any of these. Here are the tools you can use for regular maintenance.

  • Google Analytics
  • Google Search Console

6. Improve the UX of your e-commerce website

Another thing you need to do to improve your ecommerce website is to improve UX. This acronym stands for User Experience, which refers to the way a user communicates and navigates while browsing the web pages of an e-commerce website.

Here they are a few tips about how to improve the UX of your ecommerce website:

  • Allow guests to sign in with their Facebook or Google account
  • Use responsive design for mobile optimization
  • Turn on customer support
  • Suggest more shipping and payment options
  • Be upfront with your inventory

7. Avoid broken connections

If you were to put yourself in the shoes of your customers, would you like when you click on a particular website and nothing but “404 PAGE NOT FOUND” appears?

Unfortunately, this happens with broken connections. Your potential customers cannot see or access the product website they want to check and consider buying.

Before a website visitor encounters broken links on your e-commerce website, resolve any broken links first.

Use the Google Search Console or W3C Link Checker to check if your ecommerce website has broken links.

8. Increase the speed of your e-commerce website

The fast-paced lifestyle makes everyone hate the thought of waiting. According to Google, consumers often leave an e-commerce website if they have to wait longer than three seconds before the website loads.

To avoid losing customers due to slow load times, improve the speed of your e-commerce website.

The faster the better. Your customers can start their shopping journey as soon as they come to your website.


The e-commerce landscape continues to expand, so you’ll need to keep your e-commerce website updated with the latest SEO techniques and trends to further raise awareness of your brand and improve your online presence.

Contact OOm on our website if you want to learn more about how to improve your ecommerce website using SEO.

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