Alo Yoga presents its first Ready-To-Wear collection with limited edition NFTs at New York Fashion Week

Alo Yoga presents its first Ready-To-Wear collection with limited edition NFTs at New York Fashion Week

Hello Yogathe leading fashion and lifestyle brand presents its first ready-to-wear collection paired with its first NFT on the MoonPay HyperMint platform. The Aspen Collection The NFT is a digital certificate of authenticity designed to celebrate Alo’s first foray into ready-to-wear and mark owners as a community with exclusive benefits. HyperMint, MoonPay’s a self-service NFT minting platform, will manage the mint and distribution of NFTs.

Alo launches its first RTW collection at New York Fashion Week with an experiential presentation that will reveal the latest capsule collection for Holiday 2022 while immersing the audience physically and digitally into the brand’s refreshed world. The Aspen Collection is Alo’s celebration of the spirit of adventure, inspired by the outdoors, winter sports, hiking and après ski. The collection represents the athleisure brand’s first foray into winter wear and luxury prêt-à-porter. At the exhibition, attendees will see the collection for the first time. They will also be able to try on the luxury collection via an augmented reality mirror powered by Snap.

“The Alo Aspen collection is an experience in itself, where luxury meets high performance. Being able to try on a collection in real-time via augmented reality and receive immutable proof of ownership not only elevates the shopping experience, but also elevates the authenticity, transparency and safety of our products and creates the building blocks to provide lifetime value and rewards to our most loyal customers.” Angelic Vendette, Vice President and Chief Marketing Officer at Alo Yoga.

Alo recognizes that NFTs are changing the way people interact with fashion by introducing a new level of connection between a brand or designer and the end consumer. Through Alo NFT, consumers will have the ability to unlock new levels of loyalty, rewards, ownership, collection and authentication. By purchasing an item from the Aspen Collection, customers will be awarded a digital certificate of authenticity for that item, which also unlocks VIP experiences ranging from a personalized shopping experience through a private client manager, to future experiences at Alo Houses and exclusive access to Alo Wellness Clubs.

“Alo exists at the intersection of fashion and wellness, so we see presenting our Aspen Collection at NYFW as the perfect venue to host our premium studio-to-street line with luxurious design and craftsmanship,” says Danny Harris Co. -CEO and co-founder of Alo Yoga. “Web3 improves the ability of brands to protect their identities and offers new ways to drive loyalty and growth strategies,” said Ivan Soto-Wright, CEO of MoonPay. “Our partnership with Alo Yoga marks another step in ensuring that fashion is ready to usher in a new and exciting digital and physical fashion era. This is a game changer and will radically change brand and consumer behavior in the future.”

The collection consists of 17 signature styles, including performance-ready ski suits, ribbed cashmere suits, floor-length faux fur jackets, and water-resistant outerwear and accessories. Prices range from $54.00 – $1425.00. Customers purchasing from this limited edition collection will receive an Alo exclusive NFT, along with proof of ownership. These NFTs are immutable certificates that confirm rarity, authenticity and ownership – using the powerful innovation of blockchain technology. In addition to owning this unique NFT, customers will be granted VIP experiences ranging from a personalized shopping experience through a private customer manager, to unlocking future experiences at Alo Houses and exclusive access to Alo Wellness Clubs.

Alo’s collaboration with MoonPay and HyperMint is the first of its kind. Alo Yoga is the first fashion and lifestyle brand to use HyperMint for easy NFT purchases via email. The wellness brand and infrastructure company is also partnering with Digital Twin Studios to bring the NYFW experience to life.



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