Backlinks are part of every good SEO strategy. They can help your website achieve a variety of things. From exposing your brand and building authority in your industry to driving traffic to your website and boosting conversions. When link building is done correctly, it is an integral part of a highly successful strategy.
Are you already a top-ranking website? Congratulations, as this can take a lot of hard work and dedication to achieve. It takes time to rank highly on Google and this is worth acknowledging and celebrating. But, you have to remember that the hard work does not stop once you reach the number one spot.
A common question that website owners ask is; are backlinks still going to be important once I have a top-ranking site? The answer is yes and let’s take a look at why.
Are Backlinks Still Important?
The chances are, you have used link building to become a top-ranking website. This is something that is highly rewarding, but it can also take a lot of time and dedication. Indeed, when websites get to the top on Google, they want to know where they can press pause on creating new backlinks.
To keep this simple, you should not stop creating backlinks just because you are a top-ranking website. The reason for this is, if you stop your link-building efforts, you are going to fall behind your competitors that are investing time and effort into backlinks. Unfortunately, you can’t rely on the hard work you have done over the last 12 months. In the next 12 months, you will no longer reap these rewards.
The key to success with backlinks is that you have to keep going. It is part of an SEO strategy that should be ongoing. This is going to help you stay a top-ranking website. Often, the algorithm of Google changes. But backlinks still remain very important for new and established businesses. Check out this blog post by Joshua George to learn more about why backlinks should still remain part of your SEO strategy. Indeed, this should not end because you are now a top-ranking website. You cannot rely on previous habits and efforts. Otherwise, you will fall behind on the search engine results page.
Tips to Remember
Do you want to stay at the top of the Google results page? Of course, the answer is yes. Well, you need to focus on quality rather than quantity when it comes to backlinks. Here are some tips you have to remember to make sure that your efforts are rewarded.
Post on High Domain Authority Sites
If you are already a top-ranking website, you want to make sure it stays this way. So, you are going to have to work harder when it comes to backlinks. In particular, you need to choose high-domain authority sites to post your content on. This is going to have the best results for you. Low-ranking sites can actually harm your efforts. Ideally, you want to look for a ranking of 60 to 100 and you want to create quality content to publish on that website.
Offering quality content is the key to success with link building. In other words, even if you have a top-ranking website, you cannot take your foot off the pedal when it comes to creating quality content. Even if this post is not going to feature on your own website. You have to make sure it offers interesting and useful information for readers. After all, it is going to be associated with your brand. What’s more, if you create substandard content, nobody is going to click on your link. So, you will have wasted your time.
Stay Away from Unrelated Websites
Perhaps you are committed to broadening your horizon. Indeed, this means having a great link-building strategy and you are going to have a team dedicated to this task. While this is a fantastic thing, you need to make sure you stay within your industry.
In other words, when it comes to backlinks, make sure you are still posting on websites that are related to your brand or business. Otherwise, this is going to cause confusion and mean that you are not ranking in the ways you want to be found.
Thus, stick to websites that are related to your industry and where their audience is going to be interested in your business. This is going to help when it comes to attracting those readers, as well as boosting your Google ranking.