Capgemini takes over brand design agency Rufus Leonard

Capgemini takes over brand design agency Rufus Leonard

Duncan is an award-winning editor with more than 20 years of experience in journalism. After starting his career in technical journalism as an editor of Arabian Computer News in Dubai, he has since edited a number of publications on technology and digital marketing, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

French IT services company Capgemini has bought Rufus Leonard, a London-based design and experience agency.

We hope that Rufus Leonard’s ability to build categories that define categories through design and technology will improve the group’s services in the first place in the UK.

Rufus Leonard is an agency of 70 people that aims to transform service brands by turning complexity into brilliant, exciting experiences. His client base, including the World Wildlife Fund (WWF) and AXA UK, and creative design expertise are said to be highly complementary and additive to the frog group’s future design services, which are part of Capgemini Inventa.

Cyril Garcia, CEO of Capgemini Inventa and a member of the group’s executive board, said: “Clients want to embrace digital opportunities and are constantly redefining themselves for true, long-lasting value and performance. Rufus Leonard’s specialization in using technology and design to enhance brand promise will increase our supply of frogs in the UK.

“Rufus Leonard suited us naturally in terms of ability, clients and culture. I’m glad to welcome them to the group. “

Comments Neil Svensen, President and Founder of Rufus Leonard, said: “Capgemini’s global scope and reach will bring incredible value to our clients. Our people will also benefit in terms of their personal development and career opportunities. We are excited about the group’s approach to incorporating data into its customer-focused design services, as well as its highly complementary culture and customer base. ”

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Tags: Capgemini, Rufus Leonard

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