6 marketing concepts for B2B are explained

In business marketing, the concept of marketing is somewhat different from the concept of consumer marketing. In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are several key marketing concepts that all business marketing professionals should be aware of, and this is what this article will cover. What are marketing concepts? The most basicThe marketing concept is “the use of marketing data to focus on the needs and desires of customers to develop marketing strategies that not only meet customer needs but also achieve the goals of the organization.” In

Read More

Half of marketing professionals have lost revenue due to new ad regulations

59% of marketers have lost revenue from Apple’s IDFA changes, Google’s phasing out of third-party cookies, new privacy updates, and changes to ad regulations. This is according to ‘The App-ocalypse’, a new report from Bang, which found that retailers are experiencing a negative impact on their end result due to new ad regulations and changes in privacy. The report claims that the four horsemen of the App-Calypso – the phasing out of cookies, changes to iOS IDFA, increasing state regulations and consumers who care about privacy – are forever changing the face of app marketing. The survey, which surveyed more

Read More

How agency-focused technology can increase your business efficiency

In 2022, the agencies are in an awkward but favorable position. Hardly, because the brands they work for have a global group of agencies to choose from. Convenient, because the same brands need digital communication more than ever. With a saturated and globalized market, brands that employ marketing, PR, design and development agencies (to name a few) cannot lead, entertain, educate and win consumers on their own. Brands simply need the expertise of an agency. But how do agencies deal with fierce competition? As with most problems today, using technology is the answer. Agencies need to be able to deliver

Read More

Effective marketing in today’s multi-layered shopping environment

The shopping landscape has changed. Two thirds of B2B customers last year preferred remote human interactions and digital self-service over traditional customer experiences – indicating we see an end to old school sales. Customers have more power than ever before, demanding smarter, more flexible and faster shopping routes. The sales cycle has therefore become much more complex, and many sales teams are lagging behind because of it. We are entering a new era of collaborative shopping and it is almost impossible to achieve the same results with the old tactics. Faced with information overload, customers are limited in time. They

Read More

8 Ways to Improve Your Ecommerce Website Using SEO

The success of your e-commerce business largely depends on having an e-commerce website and implementing effective search engine optimization (SEO) strategies. With the right approach, you can expect more of your potential customers to come across your ecommerce website on search engine results pages (SERPs), browse your website, and think about buying products from you. Since 93% of online experiences start with queries on search engines like Google, improving your e-commerce website with SEO will help increase its visibility. The more people click on it, the higher the rank of your browser, which can help you drive more traffic and

Read More

What you need to stand out with your email marketing strategy

Recent data shows that email marketing continues to be comfortable as a favorite channel of consumers in the UK to receive offers, content, incentives and rewards from brands. In fact, when it comes to increasing sales, email outperforms paid social and display advertising by up to 128% in the UK. This is 20% more than consumers globally, 57% more than France and more than twice as much as Spain (62%). In this article, we will look at who does this well and what criteria are considered key to a successful email marketing campaign. Email marketing dominates According to Forrester Wave

Read More

Is Metaverse the Future of Digital Marketing?

In 2021, Facebook rebranded itself into ‘Meta’ and announced that the metaverse would be its new focus going forward, and Mark Zuckerberg stated that he intended to build a metaverse that would become ‘the next internet’. As marketing experts, of course, we began to speculate on what digital marketing would look like in the new virtual world. While the concept of the metaverse may still seem mysterious to some, more and more brands are seeing the opportunity the metaverse presents to connect with audiences in ways never before possible and provide exciting and memorable brand experiences. With a metaverse that

Read More

Using martech to prevent a bad digital user experience

“Content” – like Bill Gates once famously said – “is the king.” And yet, despite that, 83% Marketing experts say they are struggling when it comes to creating and managing content that can be quickly published on their digital platforms. The Digital Experience Management (Digital XM) systems used by most organizations are complex, expensive, and outdated, which prevents businesses from creating the ideal user experience (CX) that results in sales and provides insight into customer behavior. By definition, digital experiences create marketing and user experience opportunities that physical channels cannot. They automatically generate significant amounts of operational data and offer

Read More

The best tips for optimizing your website for success

Optimization is a powerful force. This means that something can be improved, that the current situation is not final and that there is always room for improvement. Take your website as an example. Do you believe it can be optimized? Most people will agree that this can certainly be the case. These are how, why and when are the critical questions to answer when it comes to optimizing your website for success. These are the questions we will explore further in this article. Benefits of a website optimized for success To frame the discussion, it is important to recognize the

Read More

3 out of 5 Britons regret that social media has affected consumption

Facebook has been named the most influential social media platform for British shopping habits, a new study has found. Data from a survey by credit broker Little-Loans.com, which is regulated by the FCA, revealed how social media affects the shopping habits of Britons, which in turn can help companies in their marketing efforts. A nationally representative survey of 2,000 Britons found that Facebook is the social media platform that leads to the biggest sales. Participants described in detail which social media space leads them to the most common shopping, and the best choices in terms of popularity were: Facebook Instagram

Read More

1 2 3 33