Marketing analytics influence only 53% of decisions

Marketing analytics is responsible for influencing just over half (53%) of marketing decisions, according to Gartner research. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Eneversenior director analyst at Gartner Marketing Practicesaid, “CMOs often believe that achieving marketing data integration goals will lead to greater impact and increased value from marketing analytics. “The reality is that better data alone will not increase the impact of marketing analytics on decisions. CMOs must address real challenges — cognitive biases and the need for a data-driven culture.” The

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Pros and cons of productivity tools

We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of the modern enterprise. The COVID-19 pandemic has left its mark on the business world, and some of the changes seem to be long-term. As such, businesses from startups to enterprises are struggling to reposition themselves to be competitive in a changing marketplace. Failure to adapt can prove disastrous, as the story of Blockbuster’s inability to adapt to digital transformation shows. So it is for many companies – but what does this shift in the market mean for businesses? Well, a core question that

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How ‘influence’ is reshaping marketing

MG Empower Founder and President, Maira Genovese, explains how influencer marketing is evolving and shares tips on how to incorporate it into your overall marketing strategy. For those who don’t know MG Empowercan you tell us a bit about what it does? We are a fully integrated marketing powerhouse offering a range of best-in-class marketing services, from community building and co-branding to amplification and awareness campaigns, to global brands, talent and innovators. Through five divisions, we provide our clients with world-class influencer marketing, talent management, in-house design and experiential production, a full-service digital agency and media agency, as well as

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Yes, it’s time to prepare your digital marketing strategy

With a zillion online businesses taking up space in the digital marketing world every day and ever-changing customer demands, leveling your digital marketing strategy can be a bit of a struggle. But digital marketing thrives on challenges, right? Let’s replace the term ‘challenges’ with ‘changes’ and we immediately start looking at a more positive picture. Massive global changes like pandemics and the multiverse can shake a business to its core; however, they also allow them to open up unique avenues for promoting their work. How to revamp your digital marketing strategies? Let’s say you’ve witnessed a sudden drop in traffic

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One in three Brits prefer to contact customer service via WhatsApp

One in three Britons would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to use a fully omnichannel presence. Despite call centers being the traditional means of communication between brands and their customers, this is now preferred by less than half of the UK population (43%), according to a survey of 1,000 Britons by telecoms provider Esendex. Similarly, 79% of consumers would consider purchasing a product from a company as a result of a marketing message received via SMS or WhatsApp, with notifications of a sale, a one-off discount or an

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The importance of turning curiosity into customers during the holidays

The holidays are always the most wonderful time of the year, with holiday gift giving likely to increase, and marketers are turning to Google again and again to increase sales. Indeed, the festive season, be it Black Friday, Christmas or Boxing Day, is one of the most beautiful and fruitful times of the year. And for retailers, merchants and Google Shopping agencies, it’s also one of the busiest. Moreover, when it comes to reaching customers during the holiday season, there are now a number of channels you can turn to to increase sales. This past holiday season, 54% of shoppers

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Why CMOs should care about how they use data

‘Data Dignity’ may sound like another catchphrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally change the way businesses can operate from a data perspective. This should not only be on the radar of all CMOs, but a trigger for a sea change in attitudes towards data, as well as a re-evaluation of the opportunities it brings. The initial stage is set, with consumer awareness of privacy at a high level, especially among key younger demographics. Indeed, a recent analysis by Gartner predicts that by 2023, 65% of the world’s population

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8 signs of a good SEO consultant in London

Every business dreams of being number one on Google. Customers can spot you instantly, you are automatically trusted and you enjoy the prestige that comes with being the first search result. But many business owners don’t think it’s really achievable. In other words, I can’t get to number one on Google because of competition or lack of necessary SEO knowledge. However, that is not true. There are ways to get to the top. Namely, you can hire an SEO consultant in London. Here are eight signs you’ve found the pro who can win you that number one spot. Passionate about

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UK retailers are embracing hybrid working to deliver creativity in customer experiences

More than two-thirds (68%) of UK marketers are adopting a hybrid approach to work to support their teams in generating new ideas that have overcome the challenges of the past two years. This is according to research from digital experience platform (DXP) provider Optimizely, which concluded that creativity is key to driving a strong customer experience. The Marketer Experience study, based on a global survey of internal marketing professionals, including 200 in the UK, explores attitudes and approaches to creativity. It reveals that 85% of UK marketers say that as long as communication is effective, creative ideas will happen regardless

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How do NFC tags help secure shipments?

Transporting your products from one place to another can be stressful at times. It is not easy to guarantee the safety and security of your items throughout their journey, and sometimes things go missing; that’s not unheard of. Well, there is a solution for that, NFC tags. With these handy little devices, you can ensure that your goods are safe during shipping and that everything is where it needs to be, making it convenient for delivery workers. What does NFC mean? If you are not familiar with NFC (Near Field Communication) or NFC tags, it may be difficult to understand

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