The importance of turning curiosity into customers during the holidays

The holidays are always the most wonderful time of the year, with holiday gift giving likely to increase, and marketers are turning to Google again and again to increase sales. Indeed, the festive season, be it Black Friday, Christmas or Boxing Day, is one of the most beautiful and fruitful times of the year. And for retailers, merchants and Google Shopping agencies, it’s also one of the busiest. Moreover, when it comes to reaching customers during the holiday season, there are now a number of channels you can turn to to increase sales. This past holiday season, 54% of shoppers

Read More

Why CMOs should care about how they use data

‘Data Dignity’ may sound like another catchphrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally change the way businesses can operate from a data perspective. This should not only be on the radar of all CMOs, but a trigger for a sea change in attitudes towards data, as well as a re-evaluation of the opportunities it brings. The initial stage is set, with consumer awareness of privacy at a high level, especially among key younger demographics. Indeed, a recent analysis by Gartner predicts that by 2023, 65% of the world’s population

Read More

8 signs of a good SEO consultant in London

Every business dreams of being number one on Google. Customers can spot you instantly, you are automatically trusted and you enjoy the prestige that comes with being the first search result. But many business owners don’t think it’s really achievable. In other words, I can’t get to number one on Google because of competition or lack of necessary SEO knowledge. However, that is not true. There are ways to get to the top. Namely, you can hire an SEO consultant in London. Here are eight signs you’ve found the pro who can win you that number one spot. Passionate about

Read More

UK retailers are embracing hybrid working to deliver creativity in customer experiences

More than two-thirds (68%) of UK marketers are adopting a hybrid approach to work to support their teams in generating new ideas that have overcome the challenges of the past two years. This is according to research from digital experience platform (DXP) provider Optimizely, which concluded that creativity is key to driving a strong customer experience. The Marketer Experience study, based on a global survey of internal marketing professionals, including 200 in the UK, explores attitudes and approaches to creativity. It reveals that 85% of UK marketers say that as long as communication is effective, creative ideas will happen regardless

Read More

How do NFC tags help secure shipments?

Transporting your products from one place to another can be stressful at times. It is not easy to guarantee the safety and security of your items throughout their journey, and sometimes things go missing; that’s not unheard of. Well, there is a solution for that, NFC tags. With these handy little devices, you can ensure that your goods are safe during shipping and that everything is where it needs to be, making it convenient for delivery workers. What does NFC mean? If you are not familiar with NFC (Near Field Communication) or NFC tags, it may be difficult to understand

Read More

Who do you think you are? 6 steps to building brand awareness to excel with your clients

What do customers think of you when they are online? Have you reviewed what they see about your business? Are they getting the same message wherever they find your business? Your digital presence, the content you produce, the posts you reshare, the comments you make and the online conversations you engage in are key elements of your business identity. Your interests, thinking, expertise and authority are on display. What you create for the web helps those who come across those creations—posts, videos, articles, engagements—to trust you for very specific things. Erfolk Marketing Agency outlines six steps you can take to

Read More

How much do SEO services cost?

Do you want to use SEO services but are afraid of the cost? This is a common fear for many business owners. This is especially true now that everyone is trying to cut their expenses and watch their budgets. So, how much will SEO services cost? To find out the answer to this question, it is necessary to take into account a number of factors. Let’s take a look at them and try to find out how much you can expect SEO services to cost. How much will I pay for SEO services? First of all, it is important to

Read More

How is content becoming more important to SEO and why is it important to your business?

Google has made it clear to us SEOs that content is king. This has been their position for many years, however, there are still companies struggling to implement a content strategy that is valuable to the user. Clearly, outside of the SEO industry itself, many people are struggling to understand that “SEO content” is not a valid activity in this era of the Google algorithm. Content created directly to target specific keywords is essentially dead. What’s very lively about building a content strategy that focuses on user needs and targets users at different stages of the marketing funnel? Creating content

Read More

What is digital PR and how can it help my business?

Learning how to get your business online can seem overwhelming, but with the right tools and strategies, you can improve your reach and visibility on popular social media sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Vertical Leap explains what digital PR is and how it can help your business grow by expanding your network of contact opportunities. What does digital PR mean? Digital PR is a strategic way to spread your message. It’s about reaching influencers online or on other websites who are interested in what you have to say (and may be willing to share your story

Read More

What are the challenges and opportunities associated with mobile marketing

Currently, there is a body of evidence to suggest that more and more people are becoming even more dependent on their phones. So for marketers, there’s no denying that this obsession is eventually turning into an unmissable opportunity, even more so as we approach a mobile-friendly future. Our smartphones are glued to our hands from the moment we open our eyes, making mobile marketing an absolute must for any PPC professional moving forward and planning any future campaigns. Also, did you know that we spend an average of 4 hours on our phones every day – that’s at least a

Read More