What the latest Instagram algorithm update means for your business

Instagram is a powerful marketing platform. Approximately 75% of users take some kind of action after reviewing a post on Instagram, whether it’s visiting a website, tracking a brand on a platform, or buying something directly. Despite this potential for connecting with customers, it is becoming increasingly difficult for companies to use Instagram as a cost-effective marketing tool. Whether you go it alone or are considering using a Social Media Agency to help you cope with these changes, The Good Marketer he is sure that it is important to be up to date with the latest updates. The Instagram algorithm

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A quarter of Britons plan to sign up for more subscription services

According to a survey conducted by Recurly, a subscription management and billing platform, 24% of consumers in the UK plan to sign up for more subscription services. The study also found that consumers are more loyal (59%) and tend to spend more money (45%) on the brands and companies they subscribe to. Conducted this year, a survey of more than 2,000 consumers points out that most (93%) spend up to £ 150 a month on subscriptions and are now more willing to spend their time and money on personal shopping (40%), in-person entertainment and events (36 %) and international travel

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Why you should not rely only on SEO traffic

When it comes to your business, brand or products, how popular do you want to be? Obviously the answer to that is very likely. In fact, you may already be very popular on the internet with a large flow of traffic coming to your website. But have you ever properly reviewed your traffic sources? Many people sometimes depend on their traffic coming from one place through SEO, paid media, social media, etc. If it were you, what would you do to make your main source of traffic disappear overnight? Arken Digital it is certainly not even a scenario you would

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Social trade is growing as 61% of people aged 25 to 34 shop on social media

The COVID-19 pandemic has accelerated online shopping, including shopping on social media, as more than a third (39%) of all U.S. consumers say they have bought on social media and will do so again. Given that 90% of consumers are aware of social media pages / orders – and only 10% of those who say they avoid social media brands – the opportunity for engagement is huge. Katie Hansen, a retail and e-commerce analyst at Mintel, said: “Social commerce is the next evolution of e-commerce and will benefit from the widespread use of online shopping by Americans in recent years.

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How to use old blog posts to improve your SERP ranking?

Your old blog posts are an important advantage because SEO is a long term effort. On top of that, blogging still works. In fact, 84% of organizations they have an ongoing content marketing strategy and generate 67% more potential customers per month than those who do not. How to use old blog posts to improve your SERP ranking? Your old content is already ranked in search. Instead of starting from scratch, you can improve your SERP from an already established ranking. The stage has already been set – all you have to do now is use what you already have

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Fiverr is sliding into the advertising industry with Togetherr

Fiverr, an online marketplace for free services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies. The platform uses proprietary technology, Creative Genome, to build teams from an exclusive group of creative talents. These teams will be curated and coordinated to support brands and agencies on specific projects and campaigns. The world of advertising has undergone tremendous changes in the last few decades. The emergence of new digital platforms, media fragmentation, the rise of technology giants, e-commerce and science-based marketing have all dramatically affected brand-agency relationships. It has also affected the way

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How does big data affect search engine optimization?

Customer preferences today are more dynamic than ever. Don’t you think? Well in a way, this is sure to happen given the wide variety of choices they are surrounded by. However, tracking their ever-changing choices could be a challenge for companies, and that’s where big data and SEO come in. 63% of companies stated that Big Data has significantly improved their productivity and efficiency. While many SEO tools reveal the exact problems that lie in SEO campaigns, Big Data is still at the top of the list because businesses can quickly go through large unstructured datasets. But the biggest assumption

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Capgemini takes over brand design agency Rufus Leonard

Duncan is an award-winning editor with more than 20 years of experience in journalism. After starting his career in technical journalism as an editor of Arabian Computer News in Dubai, he has since edited a number of publications on technology and digital marketing, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. French IT services company Capgemini has bought Rufus Leonard, a London-based design and experience agency. We hope that Rufus Leonard’s ability to build categories that define categories through design and technology will improve the group’s services in the first place in the UK. Rufus Leonard is

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5 reasons why blogs are still a great source of content

There are many misconceptions when it comes to blogging. Some people think it’s a dead form of marketing or that it can’t help your business grow, while others give up after one or two posts go viral. The fact is that blogging is still a very common type of content marketing, right behind video content. Many brands you know and love use blogging in their daily marketing efforts. In addition to being common, blogs have many benefits that other forms of content marketing cannot replicate. Here are 5 reasons why blogging is still a great way to create content and

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How data affects modern marketing

Can you tell us something about Adverity and how it can help organizations? Advanced data analytics is more accessible to a wider range of companies than ever before. We are proud to be among the innovators who have done this. Adverity was founded in 2015 with the goal of helping every organization make quick and easy decisions based on insight. Today, our solution enables brands, agencies and organizations to drive maximum value using data. By democratizing cutting-edge marketing technology, we have helped level the playing field between small and business enterprises. What the platform does is turn the extracted data

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