David Shadpour, Social Native: Why Brands Should Focus on Creating Authentic Content

The founder and CEO of Social Native encourages brands around the world to build an army of creators and embrace user-generated content. For anyone who doesn’t know about Social Native, what is the company all about? just a name Social Native, has some depth. In the early days of print, you would hire a big agency, they would do a photo shoot and they would print it for you and put it in the magazine. Then television came along and you had to do sight and sound. You hire a big agency and they do a big television production and

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Paving the right path for the development of digital agencies

As a business owner, here’s one thing you should always remember: You didn’t come this far to get this far. Growth is the ultimate goal. And there shouldn’t be anything stopping you from achieving just that. Not ballooning overhead. It’s not a high price to involve in-house design experts. And definitely not a lack of guidance. If you own a digital agency today, you’re probably living in the best of times. Unlike a decade or two ago, you have the privilege of wearing white labels. And with expert white label design services, you can achieve anything you’ve ever dreamed of;

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The Power of Email Competitive Intelligence

Since the dawn of commerce, organizations have needed and sought information about their competitors. Decades before any digital marketing, competitors bought and deconstructed each other’s products, collected and analyzed their print and broadcast ads, subscribed to their direct mail, shopped in their stores, and surveyed their customers. If understanding your customers is a central principle of marketing management, then so is understanding your competitors. Within legal and ethical boundaries, this is a perfectly legitimate endeavor – and vital to competitive success. The whole point of the process is to identify competitive successes, gaps, opportunities and the potential for possible remedies

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What is a maximum performing Google Ads campaign and how to set them up for best results

During this year, Google Ads started automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns phase out after the upgrade, Google has included new features in Performance Max to make it easier for advertisers to achieve better campaign performance. Here’s what to expect and how to make the most of it. What is Performance Max? Google Performance Max is a goal-based campaign type, driving performance based on your specified conversion goals with targeting and delivery achieved through automation technology. Google uses machine learning to effectively test here and find out which ads are best for your

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Authenticity and purpose in influencer marketing

Alex Payne, co-founder of Room Unlocked, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy. Can you tell us a bit about what the company does? Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we really like. Room Unlocked facilitates partnerships between interesting brands and celebrities and influencers – but our difference is that it’s all mutually beneficial. With us, no brand buys influence, no influencer is sold – everything is in the exchange of value; which leads to more authentic relationships and

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How to make an impressive analytical presentation without pulling your hair out

“I want to know how my website is doing because my boss is urgently asking me about our numbers last month.” Can you prepare an analytical presentation for Thursday next week? With respect, Client under stress Have you ever received a request like this on a Friday afternoon from your clients when you’re wrapping up the week? Before you jump into crunching numbers and creating graphs, stop. Take a breath. It’s worth systematically breaking down the requirement and asking follow-up questions to ensure you’ve created a report that meets the requirement to a T. You’ll learn how to create an

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65% of app marketers are trying new ways to target paying users

Nearly two-thirds (65%) of app developers and marketers are looking for new ways to target new paying users without IDFAs, cookies or data privacy concerns. This is according to the latest research from the company AdTech They. Even with Google’s recent announcement that they are once again delaying the removal of cookies, changes like Apple’s decision to restrict IDFA and increasing state legislation are forcing app developers and marketers to rethink their strategies. Bang’s research surveyed over 300 app developers and marketers to explore the changing landscape of app user acquisition. Key findings include that more than half (59%) of

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What is the best CMS for SEO?

Did you know that 64% of digital marketers are actively working on SEO every day? It goes to show that improving your SEO and continuing to grow your organic online presence is essential to any marketing strategy. If you want to build a good foundation for your SEO efforts, choosing the right content management system, or CMS in short, is beneficial. To make sure you get the most out of your CMS, The Good Marketer believes it’s best to look for a platform with built-in features for on-page optimization and technical SEO. With so many CMSs available to you, it

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CMOs are drowning in data and distracted from consumer behavior

A third of CMOs (33%) are more focused on the impact of an increasing number of channels and platforms than on increasingly complicated consumer behavior (17%), according to new research from an integrated marketing data platform Adverity. The findings also suggest that the associated growth in data volume may be a significant cause of this priority imbalance. Entitled ‘Recession, Resilience and Marketing Data: What’s Shaping the CMO Roadmap?’, the report surveyed 300 CMOs across the US, UK and DACH region, from small to medium-sized businesses (SMBs). The research reveals key challenges for CMOs in the current climate of accelerated change,

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What are the benefits of Google Ads sitelink extensions?

Are you trying to find new ways to attract people to your website? Well, you’ve probably heard of pay-per-click marketing. Indeed, having ads is a popular way to drive new visitors to your site and can be well worth the cost. But there is something else you can try. We’re talking about Google Ads sitelink extensions. If you haven’t heard of this yet, it’s time to get on board and see for yourself. Let’s talk about what they are and the benefits you can enjoy with Google Ads Link Extensions. What are Google Ads sitelink extensions? Let’s start simple and

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