How to create killer video content for the travel industry

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands. According to Think with Google, views of travel-related videos increased by 41% in August and September 2018 compared to 2017. In all industries, we know that video is one of the most sought after types of content, making YouTube the second largest search engine, according to Alexa. So, it would be fair to say that the numbers are much higher now. Traveling is not just a matter of planning but also of emotions, relationships and passions. Travel video marketing

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Almost half of the CMO believe that data hinders creativity

42% of CMOs believe data is hampering the creativity of marketing teams, according to a new report by Adverity, a data platform and analytics for marketing, sales and e-commerce teams. The report entitled ‘Data, People and Culture: The Evolving Role of the Modern CMO’ surveyed 300 CMOs across the US, UK and DACH region (Germany, Austria and Switzerland), from SMEs, to better understand how the role of the CMO is changing in the midst of the growing digitalization of the industry. However, CMOs disagree on whether exponentially growing sophistication and volume of data help or hinder creativity, with 41% insisting

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What are they, why are they important and what are some use cases?

Were you overwhelmed by your efforts to gather vague and ineffective website feedback from all your stakeholders? We all know that poor customer feedback can affect relationships and hinder creativity. Getting feedback from customers at the right time is not an easy task. The good news is that there are tools that make it easier to collect and track feedback and errors on a website. It is true as the name suggests. Simply put, it is a tool to help you collect and manage feedback on the web and easily track all communication. These tools replace a multitude of spreadsheets,

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The Future of CX: Adjusting your client’s speed

In today’s digital world, where increased customer and employee demands dictate the speed of CX, companies need to incorporate data-driven solutions into their CX strategies to gain a competitive advantage. Providing a seamless user experience is becoming increasingly important at all times as uninterrupted customer travel is key for companies to stay ahead of the competition. Customers demand fast, personalized and affordable services. In 2022, we will see an increase in investment in technology that can provide improved experiences for users. TechForge Media holds an exclusive live webinar ‘The future of CX: Adjusting the speed of your customer‘where industry experts

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What is big data in digital marketing?

Relying on predictions and an ‘intuitive sense’ for making business decisions is now a thing of the past. With AI established, businesses are moving towards a more data-driven approach. This is where the big data in digital marketing comes in. Undoubtedly, we agree with the fact that “Data is King”. However, the bigger challenge is to analyze this amount of data in order to draw conclusions from it. This requires methods that not only help manage data, but also analyze it and extract measurable results that help retailers in some way. And big data does that and a lot more.

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Maximizing consumer engagement with care

Since the pandemic, consumers have become much more perceptive when it comes to their advertising spending. Super Bowl LVI national ads, for example, cost more than 40% of all the impressions of TV commercials on linear television in 2022. And as ‘nostalgia’ was the theme of the event, it successfully resonated and sparked joyful emotions, making it memorable and leaving a lasting impression. We’ve seen the success of brands introducing the old with the twist. The show at halftime was a torrent of hip hop from the early zeros, while brands rushed to fix with the past. The return of

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What to expect from your marketing agency?

Digital marketing can seem pretty daunting – especially for someone trying to get into the digital landscape for the first time. Even if you know how useful digital marketing can be and what it can do for your business, the decision to hire a marketing agency is still a big one. However, what can you actually expect from the process? How does it work? How will the agency help you achieve your goals and improve your score? If you’re not sure what to expect from your digital marketing agency, you might want to stay here. Today, we take a look

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How CB heat pumps achieved sales of 1.5 million pounds in just 72 hours

In 1999, CB Heating was founded by a very young and talented trained plumber, Clayton Browne. Clayton saw a future in renewable energy when he worked with thermal solar energy systems more than 20 years ago. As new technologies developed and appeared on the market, he wanted to research and adopt them. Clayton installed its first air source heat pump with underfloor heating system for a beautiful barn conversion back in 2000. Since then, he and his installation teams have installed nearly 1,000 more. CB Heat Pumps is a department of CB heating. Problem: In July 2020, the government launched

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Najbolji softver za upravljanje tokovima marketinga za agencije za povećanje njihove efikasnosti

Provedite više vremena radeći smislen posao i manje vremena osjećajući se frustrirano između marketinških procesa. Zvuči odlično, zar ne? Pogledajmo kako možete ostvariti ovu magiju korištenjem najboljeg softvera za upravljanje tokovima marketinga za agencije! Stvari se mogu stalno mijenjati u ovom visoko konkurentnom marketinškom svijetu. Kao agencija, ako se želite skloniti u nju i ostati ispred igre, morate se držati tokova posla. Tokovi posla marketinške agencije su dizajnirani da zaustave sve nepovezane tokove rada, kvarove u komunikaciji i propuštene rokove ili prilike. Kreiranje radnog toka upravljanja kampanjom omogućava vam da pojednostavite sve svoje marketinške napore. Kako ovi tokovi posla pojednostavljuju

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Gen Z avoids advertising at all costs

Duncan is an award-winning editor with more than 20 years of experience in journalism. After starting his career in technical journalism as an editor of Arabian Computer News in Dubai, he has since edited a number of publications on technology and digital marketing, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Any company that wants to target Generation Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising. This is a sharp discovery from a new report published by the digital consumer research company, Bulbshare, which collects insights from thousands of consumers around

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