CHILI publish, an expert in creative automation software, has raised € 10 million to accelerate solution and community development, attract new talent and strengthen the company’s sales and sales operations in Europe and the US.
The cash injection was led by Connected Capital with the participation of existing investors Group MC, Pamica and PMV.
CHILI Publisher is a cloud-based Creative Automation platform that allows brands and agencies to create, edit and share visual content through secure graphics templates – in line with brand guidelines – that can be used by internal teams and partner agencies. Large and small agencies, as well as Fortune 500 brands such as Carrefour, Coca-Cola and Mars in various industries such as retail, FMCG, real estate, automotive and more, depend on CHILI publishers to simplify automated personalization on a large scale . CHILI publishers also use MarTech vendors such as Sitecore, 4AllPortal, Akeneo, Horizontal, Pimcore and others to create new revenue streams and offer new connectors to add value between content platforms.
Kevin Goeminne, CEO of CHILI publish, said: “Consumers are increasingly looking for compelling visual content through touchpoints as they navigate online, social and on-site markets. Brands and agencies struggle to reach the right people with the right content on the right channel because too often their design adaptation process takes time, is error-prone and data-driven.
“The publisher CHILI allows brands and agencies to simplify and automate graphic production on the brand on a large scale, saving them time and money in the production of that content from end to end for online and offline channels. This investment allows us to develop our solution, team and community so that every professional in any market can create and repurpose professional visual elements on the brand. ”
Geert van Engelen, executive partner at Connected Capital, who will join the board of CHILI publishers, said: “Creative technology is a rapidly evolving space. Brands and agencies are striving to become more productive, adaptable and scalable. CHILI publish provides just that by empowering them with a powerful and customized platform. It gives brands the control and speed they need to respond quickly to consumer demand trends, both in-store and online.
“CHILI Publishing’s relationships with MarTech’s integration partners and creative service providers, their focus on data security with the recent ISO 27001: 2017 certification and results-focused team, make us excited to contribute to their rapid expansion.”
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