Cloudinary app for Shopify automates media optimization to increase conversions

Cloudinary app for Shopify automates media optimization to increase conversions


Duncan is an award-winning editor with more than 20 years of experience in journalism. Having started his career in tech journalism as editor of Arabian Computer News in Dubai, he has since edited a number of technology and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Cloudinary, a media experience cloud company that powers digital experiences for brands, has launched a new integration for leading multi-channel e-commerce platform Shopify.

The new integration brings Cloudinary’s intelligent media optimization and editing capabilities directly to Shopify merchants. With Cloudinary, marketers can reduce image weight by up to 50% and compress video files by up to 80%* – efficiencies that ensure faster loading speeds and a better user experience, all of which lead to improved customer engagement and increased sales.

Shopify enables merchants to build and customize an online store and sell across multiple channels – and supports merchants with tools that help them scale efficiently as their business grows. Given the increasingly important role that visual media plays in generating e-commerce revenue, as well as the complexity inherent in managing and delivering these experiences, the new Cloudinary integration represents a significant advantage for Shopify merchants.

“We know that providing a fast and seamless digital experience is critical for any business that sells online,” said Gary Ballabio, VP of Technology Partnerships at Cloudinary. “In today’s visual economy, visual media plays an increasingly important role in a retailer’s ability to connect and engage with customers – and can make or break an experience if not managed and delivered in the most optimal way possible. With Cloudinary, Shopify merchants can automatically create a better user experience for their customers without the heavy lifting that normally comes with managing visuals at the scale required to compete.”

Cloudinary integration provides Shopify merchants with:

  • Seamless media workflows that bring experiences to market quickly: Create once and publish media across all customer touchpoints and stores. No extra copies or uploads required, plus easy editing and republishing with intelligent automation.
  • Higher video compression: Intelligent, automatic video compression can ensure fast playback, seamless searching and no buffering.
  • Extensive image editing capabilities: The app provides a number of capabilities that complement Shopify’s toolset by automating resizing, cropping, and transcoding, using content-aware AI to fit any design or layout.
  • Smaller image files and faster delivery: Intelligent, automatic image optimization provides the smallest file size with the highest quality based on browser, device and geographic location.
  • Support for modern file types: Provided support for new image formats including AVIF, video codecs including VP9 and HEVC, and video formats such as WebM.
  • Customizable no-code product galleries: Save time and take control of the look, feel, and performance of no-code product galleries that automatically optimize images, thumbnails, and videos to speed up page load times.
  • Auto-Response: Take the burden off developers by relying on auto-response based on screen resolution.
  • Single source of truth for all product media: One-click upload of all product images, videos and metadata to Cloudinary creates one unified repository for all commercial media.

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Tags: Cloudinary, media, Shopify, workflow

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