- The [LEDGER] Market NFT platform launched sold 10,000 Market Genesis Passes, which unlock access to exclusive content
- Ledger claims to have hosted the first ever “clear signing” mint throughout the day
Hardware wallet maker Ledger this week successfully launched its NFT distribution platform called [LEDGER] The market, or [L] Short market.
Originally announced during NFT.NYC in June during the Ledger Op3n eventthe French firm’s new NFT (non-fungible token) marketplace is intended to serve fashion and luxury brands, charities and financial institutions.
Some of the [L] Market launch partners included Tag Heuer from LVMH and NFT projects such as RTFKT and DeadFellaz. The company also launched its own Artist in Residence program.
Ledger’s first set of Genesis Pass NFTs intends to allow owners to redeem the limited edition Ledger Black-on-Black Nano X, gain access to certain drops, and purchase new Ledger hardware.
In the first 24 hours of the market, 10,000 Genesis passes were minted and the collection topped the OpenSea charts for highest trading volume with 1,637 ETH at press time. They are omissions right now it sells for about 0.56 ETH ($785).
Prospective customers had to sign up for the Genesis Pass sweepstakes, and then addresses were randomly selected to participate at the Mint. Whitelist Ledger required 0.1337 ETH per wallet to create Genesis Pass.
“We launched the world’s first secure mint because people shouldn’t have to do it any other way,” Ian Rogers, Ledger’s chief experience officer, said in a statement. The company claimed to protect 20% of the world’s digital assets in more than 5 million wallets.
Ledger’s so-called secure-mint processes NFT purchases with “clear signing” transactions, as opposed to blind signing.
Clear signing provides greater transparency by allowing users to see all transaction details when signing, according to the company, and can prevent NFT collectors from falling for common scams such as phishing.
[L] The market can be accessed through Ledger Live, a desktop and mobile wallet app that connects to Ledger Nano devices to transact and manage crypto and NFTs.
In any case, it remains to be seen whether Ledger’s market can sustain interest in the long term.
Ledger stated in press materials that most of the NFT market is flooded with unwanted digital assets, noting that more than 98% of OpenSea’s NFTs never received an offer.
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