Duncan is an award-winning editor with more than 20 years of experience in journalism. After starting his career in technical journalism as an editor of Arabian Computer News in Dubai, he has since edited a number of publications on technology and digital marketing, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.
Marketing automation software provider GetResponse has launched an improved e-commerce marketing automation solution.
Automating e-commerce marketing can help online store owners grow their business in an automated way – by increasing revenue and sales, says Daniel Brzeziński, vice president, COO and head of products at GetResponse
He said: “Although we have had existing partnerships and robust integration with e-commerce companies such as Shopify, Magento, PrestaShop, WooCommerce and BigCommerce, it has become clear to us – through countless interviews with customers – that we need to expand our e-automation solution -shops.
“Inspired by this insight, we have taken our existing e-commerce integrations to a new level and added additional features to better equip business owners to generate revenue seamlessly.”
The following set of enhanced features allows users to harness the power of automation to develop their e-stores:
One-click integrations with leading e-commerce platforms: Fill out the product inventory and customer data in GetResponse (no coding experience required).
Advanced segmentation: Information about customer purchases, order history and site behavior allows you to build segments for specific customer groups and create precisely targeted marketing campaigns that convert.
Instant transaction emails: Send automatic confirmation of purchases and activate automated emails about abandoned carts reminding customers of unfinished purchases.
Promo codes: Sync promotional codes from e-commerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders, or automated messages.
Product recommendations: The product recommendation engine is a powerful data-driven tool that teaches customer preferences and potential needs based on historical purchases and behaviors. Automation fills the section within the email with specific products relevant to each recipient on the list.
Pop ups: Used to attract the attention of website visitors, pop-ups significantly increase conversions and website sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design pop-ups and outline specific conditions on how they work.
Pre-built automation templates: Welcome new contacts, recommend products, recoup lost sales, and easily use behavioral targeting with pre-built templates and manuals.
Omnichannel: Use email, web push notifications, SMS and pop-ups for complete multi-channel customer engagement campaigns that improve sales growth.
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