Growing digital marketing trends predicted by digital agencies for 2022

Growing digital marketing trends predicted by digital agencies for 2022

What are the latest digital marketing trends you should implement in 2022? How will companies be noticed in this crowded digital world?

Digital marketing is growing at such a rapid pace that all of this can sometimes seem confusing. But here’s a summary of everything about digital marketing that’s important to know right now.

The concept of marketing has existed for many years. It has undergone several huge changes over time with the emergence of a multitude of new trends in digital marketing.

Largely dependent on technological advances, digital marketing is changing and evolving every day. Many new strategies emerge every year. Therefore, this article aims to discuss some of the latest digital marketing trends that you should not miss in 2022.

Let’s take a look at the popular digital marketing trends of 2022 proposed by leading digital agencies around the world.

Focus on user-generated content


Content is perhaps the number one most reliable online user review. This includes everything from testimonials, comments, forums, social publications and blog posts. According to statistics, there has been an increase in the conversion rate on product pages that contain user-generated content.

As a marketing professional in this digital age, you can take advantage of user-generated content by encouraging visitors to give reviews of their experience at your facility on their social media pages.

Loyalty, referral programs and incentives in trade

by Mayple

With the recent changes to iOS 14 and new privacy laws, brands will find it much harder to re-target their online visitors. And without re-targeting, brands have to look elsewhere to build those customer relationships.

That is why e-commerce companies invest more in the satisfaction of their existing customers through loyalty programs and referrals. This helps increase repeat purchases, increase customer lifetime value (CLV) and increase sales without having to rely on third-party data.

Make it faster


In June 2021, Google began introducing the Experience update, with a much greater emphasis on user experience, download speed, and interactivity. This change in algorithm means that faster load times, among other factors, could be helpful in ranking your browser. Google’s continuous technological advancement encourages designers and developers to speed up web page loading and also provides a good user experience on mobile devices.

As time goes on, slow websites will most likely suffer from traffic loss, conversions and past SEO rankings. In the digital world of short-range attention, retaining user engagement is key. So in 2022, we totally expect to see more websites that put even more emphasis on the site’s experience.

Potential new platforms for PPC ad campaigns

by The Brains Marketing

As we all know, Facebook and Google Ads have been the biggest players in the digital advertising game for several years, but can that change in 2022? Other social media platforms such as LinkedIn are increasingly being used for advertising (with LinkedIn being particularly prominent in the B2B sector), allowing retailers to reach users in over 200 countries, and other platforms like Bing and Amazon are also gaining increased use.

To reach these users who are not available through Facebook and Google Adsa, companies may need to approach their marketing strategy in a new way. It is no longer enough to focus all your paid advertising efforts on one default search engine. To truly connect with your target audience through your ads, you must first analyze where they spend their time online and match where your ads appear to their digital habits.

Fonts that can be scanned

by Lounge Lizard Worldwide

Today, users are scanning content more than ever. So, of course, it follows that your titles, subtitles and pictures of the heroes should be scanned and appealing to attract attention. In fact, some companies use the font so efficiently that it is associated with their brand – think of Apple.

As a focal point, typography and fonts are used as one design element with user interface designers willing to use multiple fonts to create poster-type effects on websites. Consider the easy-to-read Arial, Lucida Sans, Verdana or Helvetica paired together in a poster-style hero image.

by Zoom Digital

Extra interesting content such as competitions is a huge way to dramatically increase your reach and publicity, right now. The fastest way to present your brand to a large number of new potential customers, at a very low price, is for your current consumers to share a post on social media about the competition.

Most of our clients go a step further and make this competition for recommendations, often guaranteeing an impressive reward to a client who supports the introduction of the latest business.

Hybrid events

by Tacpoint

Since the pandemic, more and more B2B customers are preferring the digital experience. Many companies have adopted digital marketing and digital sales tactics. Since event marketing has also turned into a digital experience, hybrid events are a great strategy in B2B digital marketing. A hybrid of personal and virtual events is a more affordable, sustainable and realistic option in today’s business climate.

The world is moving incredibly fast, and all this is thanks to the Internet. Without the internet, marketing would not be the mass industry it is today. The thing is that it is so huge and it is developing so fast that it is sometimes difficult to follow, even for experienced traders.

However, it is imperative to be aware of new developments as this could only give the company the advantage they need to outperform competitors. And the world will not stop spinning soon.

All in all, 2022 will be a pretty competitive year in the field of digital marketing. Sometimes it may seem irresistible, but anyone, armed with the right knowledge and tools, can do it at the peak.

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