In the already rapidly evolving field of digital marketing, social media marketing is often the most turbulent. Changes in social media happen quickly, which makes it easy to fall behind in managing multiple social networks for your brand.
With users of social networks rising to 4.7 billion (with 227 million new users last year), not adapting to the latest social media trends means missing out on a significant audience. Here are some of them Fifth & Cor’s top tips to help you keep up with the changes.
The most authoritative source about the latest changes in social networks will be the channels themselves. You can often find significant updates on individual networks. You can easily track changes on their brand accounts or email newsletters, from new features to algorithm updates.
Instagram has announcements on its a product blog and a business blog, while TikTok shares updates through the TikTok Newsroom and Creator Newsletter. LinkedIn’s Pressroom delivers the latest news on a business-focused platform, while Pinterest’s Newsroom does the same for an inspiring, visual network. Getting informed through these direct sources ensures you get the most vivid details on social media changes as they are announced.
For many influencers and content creators, social media channels are their primary source of business and income. Monitoring changes and trends on social media is part of their job. On top of that, you need to create engaging content, which is the difference between success and failure. Influencers are experts on the latest updates to their primary channels by necessity. And because of that, it makes influencers a useful resource for your brand.
These content creators have a strong following base. And these followers can help you grow your brand’s audience. You will also learn about the types of content that are currently most effective due to recent changes in social media. For example, SproutSocial’s Ultimate Guide to Influencer Marketing is a great place to start when developing or build your influence strategy.
Like content creators, marketing companies need to stay abreast of new social media features and trends that impact premium channels. The good news is that you can benefit from using the digital marketing and social knowledge of your marketing team. Either by providing guidance or recommendations on content formats, trending topics and even new channels. Armed with this information, you will be better prepared to create an informed strategy supported by these trends and updates. You’ll also be free to devote more of your time to creating compelling posts and social ads, along with all other aspects of digital marketing.
There’s another resource you can’t miss — social media experts. They can give you up-to-date news and recommendations on social media trends and strategies, a must-know for marketing.
These industry leaders regularly notice social media changes before they are officially announced. So building a platform based on their social knowledge is essential for your brand. You can find these experts on all channels, such as LinkedIn, Instagram, and even TikTok.
Although, of course, Twitter is still the most up-to-date source of social news and trends.
For more in-depth social media updates and tips, Kim Garst Pam Moore, Michael Stelzner and Dan Zarella should be at the top of your watch list. Additionally, Viveka von Rosen shares LinkedIn expertise and Mari Smith is a Facebook thought leader, among many other social experts you can learn from on Twitter.
Love them or hate them; trends are an integral part of social media. On top of that, they are also an integral factor in your success on these channels. These trends include everything.
You can see them in the latest sound and challenges on TikTok and Instagram, to popular meme formats shared on Twitter and LinkedIn. In addition, trends can include the size and type of images, length of video content, growing hashtags, and other technical factors.
Most social channels make it easy to view the most popular content and topics in real time. For example, Twitter’s Explore feature highlights trending topics, which can be further enhanced by creating your own Twitter lists.
Instagram and Tiktok also have similar “Explore” channels built into the apps. Using this feature, you can instantly see top content and apply trends to your strategy.
Not limiting yourself to one platform is good advice for marketing in general. However, it is primarily the key to a successful social media strategy. Eventually, you’ll likely find one channel that works best for your brand and audience.
While it makes sense to prioritize that channel to some degree, you’ll be missing out on an entire audience segment if you don’t take advantage of other social media platforms.
Staying organized is essential to managing multiple social channels. Even more if you want to avoid publishing the same content on all pages. Each post should be tailored to best suit the channel and your target audience, even if the posts have the same focus.
Social media management tools can help you keep this element of digital marketing organized while keeping your content fresh and effective wherever you share it.
Competitors are a more unexpected resource for keeping up with the myriad of social media changes. By following your top rivals on each channel, you can see the types of content they’re posting, how they’re adopting social media trends, and which posts serve them best.
You can then apply the best of this information to your marketing strategy, building on those successes.
Trends and updates affect social media and the function and features of individual channels. New platforms appear regularly, serving specific content formats, industries or niches.
It’s essential to your digital marketing strategy to look for new channels that might be a good fit for your business, and then research them to see if they’re relevant and fit your goals.
Social media marketing is a challenging field in digital marketing, further complicated by constant changes, new features and new channels. If your business is looking for help optimizing your social strategy, get in touch Fifth and Cor.