You may think that you are doing everything you can to attract traffic to your brand. Spend money on Google ads, social media ads, and writing content that you think is great.
Your website or e-commerce store looks clean and attractive, but you are still not getting the results you want. Your site is constantly in the depths of the internet where no one will ever find it. Well, there is a short and simple answer to the secret to better ranking on Google and achieving the desired traffic: SEO (search engine optimization).
SEO is one of the strongest methods for better ranking on Google. If you want to take your brand to the next level and increase the traffic you generate, then this guide was created by Bold x Collective the team is just for you!
You already know the short answer to what is the key to higher ranking on Google. You learned that it is SEO. But what exactly is it and how do you use it? Let’s break it!
1. Improve SEO on the spot
On-site SEO is one of the simplest methods to improve your overall ranking on Google. Here are some tricks you can use to do this:
- Google will rate the terms behind the initial keyword a little less important, so make sure you list your keywords as soon as possible. You should use them in the title tag.
- Longer content tends to be higher. Make sure your content is at least 1800 words or more. Most marketers with SEO experience will say they see a correlation between Google rankings and content length.
- Google evaluates content based on relevance because they want their users to be satisfied with search results. The more relevant information you provide in your content, the more Google will place you in its rankings. You should try to use your keyword about 2-3 times for each of your blogs.
2. Add LSI keywords to your page
LSI, also known as latent semantic index keywords, is an advanced SEO tactic on the site. It uses a powerful algorithm to determine the relevance of your site to your topic. If you are talking about travel, then the relevant LSI keywords would be adventure, budget, flights, best countries to visit, where to travel during kovid, etc.
This shows Google that you are talking about this topic. The more detailed you are with your LSI keywords, the more Google will put you on its relevance scale for that specific topic.
3. Monitor technical SEO
Making sure that your technical SEO is optimal means constantly checking its functionality. You want to make sure your website is mobile-friendly, especially since more than half of all online shopping is done on mobile devices!
What are the aspects of technical SEO that you should follow?
- Website speed
- Ensure that the website is adapted to desktop and mobile devices
- Ensure that everything works on the site properly, such as:
- Your contact forms
- Newsletter subscription form and all automations
These are all components that will affect the website traffic rate. You want to make sure that the functionality of your website is not a problem for users, so that their experience is smooth.
4. Match the content to the search intent
Google tracks and ranks your website based on how users interact with your site. How long do they stay on your website? Which parts of your website will you be more likely to visit and where will they stay? If people are happy with their findings on your site and don’t search for anything about that topic after that, Google raises your website to the rankings.
For example, let’s say your topic is about makeup tutorials and you have a list of techniques that you show people how to put on makeup. You believe your content is golden and you think it should be ranked on Google because it gives people who are trying to improve their makeup game relevant information. Still, you don’t have any traffic. This will affect your browser’s ranking.
Make sure you understand what users are searching for and match your content based on that, it will dramatically improve your SEO.
5. Decrease your homepage visit rate
People are visual by nature. Most of the information that people process is visual. Imagine a scenario in which you are on your phone and on a website that has piqued your interest. Then you all see a black and white page showing a bunch of little text and a lack of interaction. You will most likely lose interest and “bounce back”.
Especially nowadays when the competition is huge, you have to stand out. Images are more likely to attract attention than text, and videos will be more active than images. Obviously, there has to be content as well, because you can’t just flood your website with a bunch of videos, because that can flood your audience and increase your traffic rate. You need to have balance in your content.
You should also structure your pages so that navigation through your website flows and that people have no problem finding anything they are looking for. Adding content always helps. A good way to understand how most people navigate through your website is to use a tool like Hot Jar, where you can get an estimate of how your consumer is using the website using heat maps.
6. Find the right keywords to target
It’s important to use analytics to find the right targeting keywords. How can you do this?
- Find keywords that are already driving traffic to your analytics results and try to focus on them to improve your organic traffic.
- Find keywords that have a high search volume. You want to make sure your keywords have enough people to search for them. For example, if your keyword is “Chocolate Sachertorte’s” and only 50 people search that word per month, your keyword is certainly unique and you probably won’t have much competition, however it also has a maximum of 50 people you can go through organic traffic per month. , even if you’re the only one using that keyword. If you made your keyword “Eagle and Peanut Butter Pie” and the search volume is approximately 3,500 people searching that month, yes, there may be more competition, but the number of people interested in this keyword is much higher, so This is a better keyword to use.
- Finding keywords with low KD (keyword difficulty) is key to choosing the right keywords. Analytics ranks keywords based on their ranking weight. So obviously you should try to choose keywords with lower KD results while staying sustainable in other categories such as search volume and relevance.
- Find keywords with high business value. Even if you have a lot of traffic to your website, it doesn’t matter if it doesn’t bring you revenue, so another key factor is finding words that have a higher translation in the conversion rate.
We understand that ranking on Google may not seem as easy as it sounds, especially with all the competition jumping into online marketing in today’s world. Our team at Bold x Collective is here to help you every step of the way.
We have helped several brands in the Greater Toronto area, Canada, and even around the world rank better on Google and other search engines. If you’re ready to improve your marketing game through SEO and rank higher on Google, contact us to get started.