Third edition Prada Timecapsule NFT Collection falls on August 4. Like the first two rounds, it includes a gender-neutral physical component along with gifted NFTs. However, both are evolving; physical offerings are becoming more deeply ingrained in Prada’s DNA, while the utility aspect of NFTs is now being realized.
Here’s how he Prada Timecapsule collection blurs the decades and merging digital and physical assets with a track record of engaging true brand fans at all levels.
Prints from Prada’s physical archive
Take the physical component, the poplin shirt. Emphasizing Prada’s commitment circularity, like the previous drops, is made of repurposed textiles. But if you really know your Prada, this new drop will resonate beyond just its sustainability value.
Prada fans will recognize the Frankenstein-inspired print with its lightning bolts and monster arms as the one created by artist Jeanne Detallante for the Fall 2019 menswear collection that was shown in Milan in January of that year.
Moving on from pre-pandemic, comes lurex silk brocade with a floral motif sourced from Prada’s 1950s archive and silk llamas from archive textiles from the 1920s. The shirt is also decorated with a Lattice Badge with graphics created by OMA studio — the design studio behind Milan’s Fondazione Prada building.
Experience is everything
Now the beneficial aspect of gifted NFTs is also being revealed. Billed as access to unique events and experiences, Prada has announced that the first of these will be an invitation to its September fashion show held during Milan Fashion Week.
Each NFT has a unique serial number that corresponds to the accompanying physical unit.
According to the Prada Crypted Discord channel, Prada Timecapsule NFT holders (June, July and August) will be entered into a drawing to win tickets. With a total of only 200 seeds, everyone has a decent chance.
The results are in
Meanwhile, the numbers add up. The results of the first semester are growing year by year. According to the report of WWD, retail sales, 90% of the group’s revenue, rose 26% to $1.72 billion, while total revenue rose 22 percent to $1.92 billion in the period. Net income nearly doubled to $191 million.
The Prada Timecapsule NFT collection launched on June 2 as an evolution of the brand’s existing, physical Timecapsule initiative that was established in December 2019.
It falls to this day
The first drop in June was a collaboration with Cassius Hirst with black and white shirts featuring the artist’s signature brain scan, while the second, July edition included an archival fabric collage with the original tulip print, an animal print jacquard brocade, an early 20th century French archive silk jacquard floral brocade, and a deco-inspired badge. Both drops sold out immediately.
The online event takes place on the first Thursday of every month with limited edition items Prada’s website, available only 24 hours. Prada’s Timecapsule NFT project is built on the Ethereum blockchain using Aura Blockchain Consortium technology.
The third fall takes place on August 4 at 3 p.m. CEST and consists of 50 tokens.