How to create killer video content for the travel industry

How to create killer video content for the travel industry

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.

According to Think with Google, views of travel-related videos increased by 41% in August and September 2018 compared to 2017. In all industries, we know that video is one of the most sought after types of content, making YouTube the second largest search engine, according to Alexa. So, it would be fair to say that the numbers are much higher now.

Traveling is not just a matter of planning but also of emotions, relationships and passions. Travel video marketing excites these factors and motivates people to feel adventure, nature and different cultures.

Video marketing strategies for travel brands

Video marketing strategies for travel brands provide access to a huge audience. Here are some basic strategies for improving your travel marketing videos of travel brands:

1. Entertain your audience with your videos

2. Try influencer marketing

3. Create travel compilations

4. Special facilities for certain groups of passengers

5. Find compelling headlines

6. Enjoy the power of storytelling

7. Increase social awareness

8. Educate people with your travel videos

9. Use full perspective

10. Find the perfect time

11. Make travel affordable

12. Share authentic testimonies

1. Entertain your audience with your videos

The tone of your videos can change the overall meaning of the content. Fun travel marketing videos should include surprising and interesting features. They don’t have to be funny, but some touches to catch the eye.

You can use natural beauties, cultural festivals, sports activities and artistic opportunities. Let people know how they will feel in this destination instead of focusing only on information.

2. Try influencer marketing

Influencers on social networks have a significant weight in travel video marketing with a large audience. You can collaborate with well-known influencers as well as local influencers in their marketing videos.

Cooperation with influencers can vary:

  • You can encourage them to share your branded content,
  • They can produce content about their travels: how they feel, what they experience, where they are most excited and which characteristics impress them the most.

Influencer marketing strengthens the tourist brand’s connection with the audience and arouses curiosity about the brand.

3. Create travel compilations

Video marketing is a powerful channel for people to share their personal experiences. You can create magnetic video content with the help of videos, photos and impressions of travelers. They will also be happy to share their own stories with a larger audience than their personal circle.

As a travel brand, you can launch a social media campaign to invite people to share their live videos, Instagram stories, TikTok videos, and posts with your brand’s hashtags.

4. Special facilities for certain groups of passengers

A deadly video for me may not be so deadly for you. Appreciate and embrace diversity in your audience (or address only one person).

Different groups require different characteristics of travel. Their expectations are not common, and priorities vary. Therefore, travel marketing videos that target certain categories of travel buyers are essential for travel brands. For example, a video that targets families with children will not attract solo backpackers. Personalized content in travel marketing videos attracts audiences.

5. Find compelling headlines

They can be a hashtag, a slogan or just a phrase that needs to be repeated in your marketing videos of travel brands. So, you will create a branded experience with different videos. Then, when people see these headlines, they will know it’s your video.

Share your travel videos with your titles, and travelers will love to use them.

6. Enjoy the power of storytelling

Storytelling is a rising star in the world of marketing, and it just keeps shining. Traveling is a sensational activity. People usually emotionally choose where to travel and how to travel. For this reason, there must be authentic narratives about the destination, travel brand, or specific brand characteristics in the videos.

Storytelling is the most striking and most striking way to create a video. These authentic stories attract travelers and raise attention to the brand and destination.

7. Increase social awareness

Social issues are important for some travelers. They want to learn about the historical background of the place they will travel to. Therefore, if there are significant social issues associated with that destination, travel marketing videos should touch on them.

This will increase the awareness of customers about the social situation of the destination and bring this issue on the agenda of travelers. Moreover, this strategy will show your sensitivity to social issues. In a world where consumers expect brands to be involved in social activities, this is a great opportunity for your business in addition to responsibility.

8. Educate people with your travel videos

Understanding the expertise of the tourist brand impresses customers. Useful travel videos for content marketing about location, routes, transportation, and essential cultural information guide travelers through their future plans.

This kind of marketing video it also builds trust between your audience and your brand. Customers will be clear and feel safe to travel with you after watching your sophisticated videos.

9. Use full perspective

Introducing a taste of a location and the activities they can accomplish there can help users imagine what they will experience when traveling to that location. This arouses interest in the very nature of the location, including restaurants, museums, streets and natural beauty. Thus, potential travelers can experience the aura of the location in advance.

To capture this feeling, 360-degree videos and drone footage show the entire landscape of a particular destination for customers. Drone videos are rocking the world of travel videos today.

10. Find the perfect time

Sharing your video content in prime time is important for travel brands to reach customers. Travel seasons last all year, but you have to promote certain periods in advance. You need to post some videos at the right time.

Summer vacation, ski season, festival dates and such plans require travel for a limited period of time. These periods vary for customers and locations. Therefore, before publishing your travel video, you need to find out the exact time for your customers.

11. Make travel affordable

Most people want to travel the world, but I can see this idea as an elusive dream. Travel videos that highlight travelers who have made this dream come true make customers connect with these people.

Showing how travel can be accessible to everyone and offering ways to achieve that dream motivates customers and supports their connection to the tourism brand.

12. Share authentic testimonies

The experiences of previous passengers affect the target customers. Short interviews with these travelers, listening to their personal adventures, praise about the tourist brand and a sense of emotional connection with them fascinate customers.

In addition, if this traveler is someone with whom your target customers identify, you will establish a more efficient connection between your brand and customers.

Well-established video marketing strategies for travel brands increase brand visibility and create an authentic emotional connection with customers. If you still have doubts about how to create the best video content for your travel company’s marketing plan, the best travel and travel marketing agencies in the United States I can help.



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