If you are a marketing expert who wants to start capitalizing on the meteor number of searches that take place on Google every day, and at the same time generate the awareness you need to increase your ROI, then there is no time like now to start exploiting the power of Google Adds.
There are so many marketing tools and methods that it can sometimes be difficult to determine which one is good for you and your business – but with the help of an adept Google Ads Specialist and detailed checklist, you can’t go wrong with Google Ads.
Google Ads is Google’s online marketing platform that helps you create online ads to reach an audience that is interested in the products and services you provide. This platform runs on the Pay-Per-Click (PPC) model, which means you have to pay every time a visitor clicks on your ad.
So, yes you work for Google Ads Company or PPC Agency, here’s a simple guide to everything you need to know about how to ‘work’ Google Ads.
Google Ads tutorial steps
Whether you’re researching whether Google Ads is right for your business, or preparing to set up your first campaign, it’s important to tackle some key terms and phrases. This includes:
- Keywords – Keywords are words or phrases that people type into Google on a regular basis, which then triggers your ad to appear on their devices. When you or your trusted PPC management team set up For any Google Ads campaign, you need to choose a list of keywords that you think people might search for when they want to locate your product or service.
- Bidding – The bid is not so much monetary value, but the maximum amount you want to spend when someone clicks on your ad. It is important that you get this figure correctly, or at least as close as possible to what you want to spend.
- CPC (cost-per-click) – Unlike bidding, CPC is the actual amount you pay when someone clicks on your ad. Your bid is simply the range within which your CPC can fall.
So, if you are good at some of these key terms and phrases, then your Google Ads can surely succeed in Google’s competitive search engine market.
Organize your account
The way you organize your account could actually define how you will continue to succeed in the future. Start by dividing your products or services into well-defined categories that have strict limits, and then base your account structure on them.
Google is divided into two levels of organization: high-level campaigns and low-level campaigns:
- High level campaigns – High-level campaigns should represent larger categories in your business. These ads should be your main products or services, or at least the biggest components in your back catalog.
- Low level campaigns – Low-level campaigns, on the other hand, represent a smaller, more specific range of products or services. Basically, these ads should include more unique products in your arsenal.
Indeed, the more focused, specific, and unique your ads are, the more people you can reach, while separating your products into high and low categories helps expand your business.
Most Google Ads experts live and die from keywords they choose to try and rank for. What’s more, you want your keywords to be as relevant to your products as possible, especially if you want them to provoke a reaction and bring a potential consumer to one of your landing pages.
A keyword planner can help you generate a sample keyword list for your campaigns, however, it’s important to research and target keywords that have low competition but extremely high search volume.
In addition, Google Ads allows you to further refine your keywords and why they appear on Google with ‘Wide Match’, which serves your ads for a range of searches, whether it’s someone who searched for your keywords. , but in a unique order or for a related term that does not necessarily include your keyword term.
From negative matching to full matching, selecting and matching your keywords, when done correctly, can help catapult your ads to the next level.
When it comes to landing pages, it’s important to create them with your Google ads in mind. Your landing page is where potential customers arrive after clicking on your ad, so it’s important to be relevant to your ad and keywords to help users locate what they’re looking for faster.
One thing is for sure, usability should be at the forefront of every decision you make when making your landing page.
Full understanding of who your ideal customer is extremely important when choosing the devices on which you want your ads to appear.
Maybe you work for Google Shopping Agency and therefore you are more interested in reaching customers on their mobile devices, or you may be committed to converting those who use a desktop computer 90% of the time.
Whatever it is, it’s helpful to understand who your ideal target market is before deciding which devices to appear on, and then, and only then, need to move on to the next step in the process: writing ads.
Think of your ad as your store; your first impression, so make sure it perfectly reflects your business, communicating to the public that you have exactly what they have been looking for all along.
Don’t forget to include your keywords in your headlines and ad text, but also don’t forget to express your creativity and convey exactly what makes your product or service so special.
In addition, include a CTA (call to action) in your ad. CTA is a clear, concise and powerful message that tells the reader in 3-4 words what you would like to do.
Expressions like ‘click here’, ‘register’ or ‘click to subscribe’ are great examples of how you can attract people to interact with your ad.
Press GO and analyze your results
Congratulations! If you’ve completed the steps above, you should be ready to activate your campaign. But that was just the beginning. It is now vital that you return to your campaigns often and analyze which ads generate the most clicks and conversions.
Over time, you should begin to see a clear pattern emerge, and then you can apply this newly acquired knowledge to all of your advancing campaigns.
And that’s it: that’s how you ‘do’ Google Ads. Whether you are the most skilled Google Ads Advisor or you are working for the leader PPC agency, it is always useful to refresh your knowledge and make sure you understand why it is important to set up and ‘work’ Google Ads this way.
As an award-winning, Google Premier Partner, PPC Geeks prides itself on keeping you informed of the latest updates from the marketing industry.
In addition, if you need any help with this or want to improve your Google Ads campaigns in general, then why not invest in one of their 100% free PPC audits?