How to use old blog posts to improve your SERP ranking?

How to use old blog posts to improve your SERP ranking?

Your old blog posts are an important advantage because SEO is a long term effort. On top of that, blogging still works. In fact, 84% of organizations they have an ongoing content marketing strategy and generate 67% more potential customers per month than those who do not.

How to use old blog posts to improve your SERP ranking?

Your old content is already ranked in search. Instead of starting from scratch, you can improve your SERP from an already established ranking. The stage has already been set – all you have to do now is use what you already have to climb the SERPS rankings. Here’s how to do it!

Analyze your blog before you do anything

Before you can do anything, you need to find out exactly what condition your old content is in. Fortunately, you have access to many blog analysis tools that you can use to check all the essential elements of SEO. Some of the key indicators to focus on include keywords and website loading speed.

However, to differentiate old blog posts in terms of how much they contribute to your SERP rankings, you should pay more attention to organic traffic and bounce rates.

Organic traffic will help you discover blog posts that are still generating clicks. With a little tweaking, you can turn these posts into evergreen pieces and use them to improve your SERP. Single-page visit rates will help you discover outdated blog posts that have no value to your website visitors.

Finally, there are analytical tools you can use for track website changes. You will be making many changes to your blog in the coming weeks. The ability to track changes is a great option if you decide to revert to older versions.

Improve your SERP with new keywords

If your blog posts generate enough organic traffic, but your bounce rates are above the roof, chances are you’re not hitting the best spot in terms of attracting the ideal target audience. Deeper keyword research can give you answers on how to attract your potential customers.

You see, the point is that search volume and keyword issues change over time, as do your potential online customers’ behavior and purchase intentions.

To optimize your website for success, you must use the most relevant keywords. Keyword research can help you identify relevant keywords with high search volume and low weight. You can edit your blog posts and add new keywords to improve your results and make the old content work for you again.

Add new links

The links in your old blog posts are key to SEO efforts. It goes to internal and external connections. Search engines like Google run sophisticated algorithms to better understand what your site is about before ranking it. Search engines use links and anchor text to make it better.

Your first goal is to analyze your old blog posts, look for broken links and replace them with links that really work. Next, you should add internal and external links.

Internal links will help search engines point to the most important pages on your website and tell them what they are about. In addition, they can help your visitors navigate the site easily, engage them, and enhance the experience.

Adding external links can also improve your SERP and open the door for ongoing link building strategy. External links can help you add depth and value to your content, improve current signals, build trust and show expertise.

Share your old posts

Social media platforms can be a great source of organic traffic. Since you have old content ready to use, you can use it to engage your audience on social media and create more followers on social media. Many companies do not follow this strategy because they do not have the resources to regularly produce and share new content.

Your old posts can give you enough time to work on creating new content because you will be able to share old posts. The best thing about this is that you don’t have to do it manually.

You should consider using social media management tools to simplify your workflow. You can use it to connect all your social media channels, create a publishing plan and schedule posts. The tool will automatically share your old blog posts.

In addition, you can dive into analytics and reports to assess the impact of each of your posts and identify the most relevant social media channel for your business.

Republishing posts with newly discovered relevant keywords and adding a new date can also help improve your SERP. People prefer to read recent posts than those dating back 5+ years. If you are concerned that you will be penalized for duplicate content, you can avoid it with 301 redirects.

Update posts

Another way to use your old posts to improve your SEO is to rewrite them. It can help make your posts more relevant, valuable and engaging. In addition to updating your visitors with new developments, your updated posts can help you attract new readers, increase traffic, and improve your position in the SERPs.

There are a few things you can do. Expanding old posts by adding new relevant information is the most logical course of action. However, you can also update your cover image, make your headlines more interesting, and add content to make it easier for readers to view your posts.

Refresh the SEO on the page

The last thing you can do with your old blog posts improve SERP ranking is to refresh the SEO on the site. It is important to analyze all your blog posts because you may have forgotten to optimize the SEO on the page when you published them.

Now that you have a new keyword research report, you can use relevant keywords to update:

  • Title tag
  • Subtitles
  • URL
  • Alternate image text
  • Meta title
  • Meta description


You should never ignore your old blog posts. As you can see, there are still many ways you can use them to improve your SERP. However, don’t just go straight to exploiting your old content. First, you need to figure out what the impact is, including new relevant keywords.

With blog analysis and keyword research reports, you can make informed decisions and choose the best strategy to use.

Source link

Leave a Reply