Chances are, you already know how important guest posts are. They are a fantastic way to attract attention to your brand and move up on search engine results pages. But, this is only going to be true if you are able to write original guest posts.
The truth is, there is a lot of content out there on the internet that is rewritten or simply repeats the same information. What you should know is that this type of content is not going to help you when it comes to improving the reputation of your brand or reaching the first page of Google. Again, your content has to be original.
What do we mean by original? Well, we are referring to unique and one-of-a-kind content. This is not replicated anywhere else on Google and that offers new and valuable information to a reader. Here are some ways you can make sure that the guest post you are writing is going to be original.
Carry Out Extensive Research
First thing’s first; you cannot write about a topic without doing some research. We do not mean simply reading through a few general blog posts. We are talking about spending quite a lot of time researching and finding interesting information.
The truth is, anyone can read blog posts and regurgitate the information in a different way. You need to do so much research that you can create a guest post that offers something new and fresh. If you are new to writing contentmake sure you learn how to write a guest post first.
Then, work on gathering new and interesting information that you can turn into an engaging and insightful post. You want to be different from everybody else on Google and bring something new to the table.
Talk about Your Own Experiences
Not every guest post you write has to contain statistics and factual information. Instead, you can mix things up and talk about personal experiences you have had. This is a sure way to make sure that your content is going to be original and not found on Google.
After all, your experiences are your own and a lot of people will find it interesting when you write about what you have been through. It could be relatable or beneficial for others to hear. So, start brainstorming and thinking about stories you could share that are related to your brand.
Zone In on the Details
Often, guest posts will be general. In other words, they will write generally about a topic and keep it light for readers. While this might suit some of your audience, others will enjoy the juicy details.
To make sure that your content is unique, why not go into detail about a certain aspect of a topic? You can zone in and focus on the details so that you can approach the topic in a different way.
Play Devil’s Advocate
It is common to search Google for ideas when it comes to writing guest posts. If you have done this before, something you will realize is that you will see very similar posts about a topic. So, why not mix it up a little? In other words, you can have some fun and play devil’s advocate.
Take on the topic from a completely different angle and opinion than other people and see what you can create. This can allow readers to see things from another perspective and it will make sure your content is original.
Publish Straight Away
Do you have an idea that is new and exciting? Well, don’t waste any time in creating this into a guest post and having it published on a website. With so many businesses out there, the likelihood is that someone will think of the same idea soon. Make sure you don’t procrastinate when you have a topic and get it out there into the world straight away before someone else does.
Write About a Problem
A lot of people come to the internet for advice. For instance, what would you do if you had a certain problem. Well, this is something that you can do with your guest posts. You can take a common problem in your industry and then you can use your own knowledge to give the reader advice.
This way, you are not taking information that is already on the internet. Instead, you are creating the solution from your own perspective that is going to be different from other people.