Inspirational examples of referral marketing to attract more customers

Inspirational examples of referral marketing to attract more customers

More trusted than any other form of advertising, referral marketing is a marketing strategy where businesses convert their loyal customers into brand advocates who want to share their products with their family, friends or colleagues.

People enjoy sharing what they love with their friends, whether in person or online. This is why businesses have succeeded with this strategy for many years.

The best referral programs are the ones that make your customers feel special. When they refer a friend and their referral becomes successful, encourage them with a reward or incentive as they spread the word about your business or products. In short, with a referral program, your business sets up a system that rewards existing customers for referring new ones.

There are many types of example referral programs for different industries and businesses. All you have to do is find the one that suits your requirements and suits you best.

To help you create a referral program that works, we’ve listed some great and inspiring referral program examples for you to use as templates for your own referral programs.

Examples of referral programs

One-sided referral program

SurveyMonkey Apply

The SurveyMonkey Apply application management tool helps nonprofits, foundations, educational and private sector organizations select applicants for grants, scholarships, sponsorships and other programs.

The SurveyMonkey Apply application management tool helps nonprofits, foundations, educational and private sector organizations select applicants for grants, scholarships, sponsorships and other programs.

How the SurveyMonkey Apply referral program works

If you have colleagues in organizations that could benefit from using SurveyMonkey Apply, it’s time to spread the word.

You’ll receive a $500 reward for your organization every time someone signs up for a SurveyMonkey Apply subscription.

Regarding SurveyMonkey Apply’s one-sided referral program, we believe that since happy customers are the first to move in the process, a large referral reward often generates many new leads.

Using this, build a referral program like SurveyMonkey Apply template.

Two-way referral program

Tesla

Tesla ranks as one of the most interesting and engaging referral programs in history.

Can you imagine a business without a $0 marketing budget? Yes, it seems impossible. But Tesla did it. Instead of saving dollars, Tesla prioritized referral programs as one of the best marketing strategies.

It sure worked. Instead of investing in expensive advertising to convince people to buy, Tesla relied on current customers to sell quickly.

How Tesla’s referral program works
Inspirational examples of referral marketing to attract more customers

With Tesla’s referral program, both newly referred customers and dealers would receive a $1,000 credit with a successful Tesla purchase.

What is unique about this referral program is that Tesla created an army of loyal customers and encouraged them to be the face of the business. Dealerships would receive special rewards, which Tesla can only offer to its customers.

Build a referral program like Tesla using this template.

An example of an education referral program

Coursera

A global online learning platform, Coursera offers online courses from leading universities and organizations to anyone around the world.

How Coursera’s referral program works
Inspirational examples of referral marketing to attract more customers

Coursera used the Give and Get principle. For each referral purchase, both the referrer and the referred friend would receive a 50% discount on the course or the first month of the specialization subscription. Coursera has simplified the referral process by making all the essential elements – headlines, share buttons, etc. – easy.

Using this, build a referral program like Coursera template.

An example of a financial referral program

PensionBee

PensionBee, a leading online pension provider, helps you manage your pensions effectively online by transferring your old pensions to a new plan.

How PensionBee’s referral program works
Inspirational examples of referral marketing to attract more customers

Referral users and their friends have a £50 reward added to each of their pensions when a friend transfers a pension to the app. Offering incentives increases the chances of new user activation and encourages friends to set up accounts to receive a reward.

Build a referral program like PensionBee using this template.

An example of a crypto referral program

Paxful

Paxful is a peer-to-peer digital currency exchange platform. Its mission is to provide equal access to finance, allowing users to trade cryptocurrencies and earn money in a safe and secure environment.

How Paxful’s referral program works
Inspirational examples of referral marketing to attract more customers

You’ll earn every time the friends you introduce to Paxful, and the friends they invite, buy Bitcoin. When your friend buys Bitcoin on Paxful, you will get 50% escrow fee. In addition, you will receive a 10% escrow fee when people invited by your invitation buy Bitcoin on Paxful. Paxful rewards you for the chain of referrals you generate, not just the first referral – meaning people rushed to refer FAST. Using this, build a referral program like Paxful template.

See Example of a referral program

Wakelet

Wakelet is a digital curation platform for people to curate, organize and share the online content that matters most to them, all in one place – from videos and podcasts to news articles, tweets and Instagram posts.

How Wakelet’s referral program works
Inspirational examples of referral marketing to attract more customers

Wakelet embarked on a journey to grow its community and get more people to attend #WakeletCommunityWeek, a jam-packed five-day conference.

When people signed up for the Wakelet referral program, they received their unique referral links. As soon as they got their link, they could share it with their friends and invite them to the event. The referrer with the most referrals would receive a brand new iPad.

Wakelet has provided a fun, fast and challenging process that makes it easy for users to spread the word about their event. Creating a referral circle by asking invited users to refer their friends, offering an industry-relevant grand prize, and finally, using Twitter to promote their campaign to like-minded people who would be interested in attending is a game changer.

Build a referral program like Wakelet using this template.

Conclusion

Since most marketing is ineffective, most of the world’s fastest growing brands use referral marketing to generate high quality leads and increase revenue.

If you have satisfied and loyal customers, they are more likely to recommend you to their friends and advocate for your company. So why not reward them for their efforts by starting a referral program? Let them help you tell your brand story.

We hope these creative and inspiring referral programs will motivate you to start building your own or take it to the next level.

Consider starting your own referral program if you haven’t already. With easy to use referral software like Referral Factory, you can start your referral program in minutes, so what are you waiting for? After signing up, you can build and run your own branded referral program without writing a line of code. For more marketing tips and inspiration, keep reading referral marketing trends to get more customers.



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