Cristiano Ronaldo tops the list for the second year in a row on Hopper HQ’s annual Instagram rich list, earning $2.39 million per post, a 49% increase from last year.
The list, based on internal and publicly available data, reveals the platform’s top-earning names, including celebrities, athletes or influencers covering fitness, beauty and lifestyle.
In second place is Kylie Jenner, who jumped from fourth place in 2021, with a 22% increase in earnings. This year, those in the top 10 earn an average of 27% more per post on the platform, compared to 2021.
The top 10 Instagram rich list 2022 are:
(Celebrity, number of followers and estimated earnings per post)
1. Cristiano Ronaldo – 460 million followers – $2,397,000 per post
2. Kylie Jenner – 354 million followers – $1,835,000 per post
3. Lionel Messi – 343 million followers – $1,777,000 per post
4. Selena Gomez – 331 million followers – $1,735,000 per post
5. Dwayne Johnson – 325 million followers – $1,712,000 per post
6. Kim Kardashian – 321 million followers – $1,689,000 per post
7. Ariana Grande – 319 million followers – $1,687,000 per post
8. Beyonce Knowles – 265 million followers – $1,392,000 per post
9. Khloe Kardashian – 258 million followers – $1,320,000 per post
10. Kendall Jenner – 245 million followers – $1,290,000 per post
To view the full Instagram rich list and the names that made it—along with additional TikTok and Pinterest rich lists and a “cancelled list”—visit: https://www.hopperhq.com/instagram-rich-list/
Over the past year, the 10 richest people on the Instagram list earned an average of 27% more on the platform per post compared to 2021. Since the list’s inception in 2017, the Instagram earnings of the top 10 celebrities have increased by 76% – on average from 9 million in 2020 to $16 million in 2022.
For the first time in its six-year history, HopperHQ.com has published a TikTok rich list, detailing how much stars earn on the platform. Charli D’Amelio tops the TikTok rich list, with 142 million followers and $105,000 in earnings per post. Despite being 39th on the Instagram rich list, she earns $263,000 per post on the platform. HopperHQ.com also published a Pinterest rich list, which reveals that all of the top earners on the platform are women, with lifestyle and interior design emerging as top niches.
The top 5 on the TikTok rich list are:
1. Charlie D’Amelio – 142.9 million followers – $105,100 per post
2. Khabane Lama – 144.5 million followers – $90,490 per post
3. Bella Poarch – 90.3 million followers – $66,830 per post
4. Addison Rae – 88.1 million followers – $65,200 per post
5. Kimberly Loaiza – 64th follower – $47,380
The rise of ‘cancellation culture’ in recent years and celebrities losing influence for various reasons has affected the data, with big names like Will Smith, Amber Heard and Johnny Depp being removed from the main list and added to the ‘Cancelled List’. In 2021, the ‘Fresh Prince of Bel-Air’ star could earn $338K per Instagram post, but Smith, after months of inactivity, is currently projected to earn $0 through the platform.
Mike Bandar, co-founder of HopperHQ.com, said: “Every year when we create the Instagram Rich List, we are amazed at the power that celebrities and influencers have on Instagram. With Ronaldo’s return to Manchester United and the release of his wife’s Netflix show, it’s no wonder the football icon has retained his number one spot. It’s also interesting to see stars rise and fall in the rankings; Kylie Jenner regained second place after falling to fourth last year, while her sister Khloe made the top 10 for the first time. That, along with big names losing their earning power, due to a ‘cancellation culture’ or loss of influence, make this year’s findings really interesting.
“With the growing popularity of TikTok, we were intrigued to find out what TikTok stars earn through the platform and how it affects their earnings on Instagram. Although TikTok’s earnings are lower, this may be due to the relatively early development of the platform. Still, the fact that platforms like Instagram are adapting to compete with the video app is an indication of TikTok’s power and potential growth, so maybe next year we could see stars making more on TikTok and less on Instagram.”
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