Is SEO Getting Harder?  What you need to know as a business owner

Is SEO Getting Harder? What you need to know as a business owner

Back in 2010, SEO seemed like a walk in the park. All you had to do was enter a few keywords and create a backlink or two to see quick ranking results. It was not surprising that most people who knew what they were doing saw quick and effective results.

Fast forward to 2022, and SEO is much more complex and thorough—all done to provide users with high-quality content that matches their search intent.

in this post, Red search he’s put together five key reasons why SEO has become more challenging and why it’s still crucial for Australian businesses to get a head start on their marketing and start SEO early.

More frequent Google algorithm updates

SEOs in the industry know how frequently Google algorithm updates increase. The leading search engine updates its core algorithm many times a day, while constantly testing features that directly affect the way search results are displayed.

In other words, keeping up with the rapidly changing search landscape is harder than ever. Some strategies and tactics that worked in the past may not have as much impact in today’s volatile search environment.

Increasing competition in all industries

The fact is that more and more companies are entering the digital space. As a result, approx three new websites are added every second. The competition for the first page of Google gets tougher every year.

Statistically speaking, there has never been a better time to start SEO marketing your website than now.

It takes more time for new websites to rank high

Considering that more and more websites are entering the digital playing field, Google has made it their mission to rank only the best websites at the top of their search results.

This means implementing stricter criteria for new websites by focusing on Google’s EAT and the construction of current authority.

Many SEOs have even speculated that Google includes a ‘sandbox’ where all new websites are grouped before they are given any real ranking ability.

Sandbox time is estimated to be 6 months on average for new websites. Google has since denied the existence of the sandbox on many occasions. However, all things considered, many reputable SEOs still believe in its existence.

Google search results are decreasing

Normally, Google would display ten organic results for any given search query. However, it is not uncommon to see search results showing 7-9 website results per search.

Given that Google has rigorously tested this scaled-down concept over the past few years, it won’t be a surprise if they decide to make this change permanent. As a growing business thinking about starting SEO for the first time, this expert is partially important to consider.

The rise of search ads and other SERP features

Google Ads account for the eye 55% of Alphabet’s revenue. Furthermore, Google dominates in about 94% of the total Search Engine Market Share Australia.

There is a clear advantage to placing ads in web searches, especially in high volume queries. Google’s SERP features, such as featured snippets, local packs and images, also take up a lot of search engine real estate, further distracting from organic results.

Sometimes you have to scroll three times to get to the organic results. So if you’re barely ranking on the first page of Google, these features could push you further away from your target customers.

Why your business should start SEO

SEO success doesn’t happen overnight. With white hat SEO, building authority and reputation around your brand It can take months or years for Google and users, depending on the competition in your niche.

Here are some useful tips to make your decision easier.

Plan your marketing, don’t leave it until it’s too late

The sooner you start SEO, the more time you’ll have to catch up with your competitors and leverage a high-performing website.

Google’s search algorithm trusts established websites that consistently produce high-quality content. It is imperative to plan your SEO strategy and budget costs early to avoid making hasty decisions.

Users trust organic results over ads

80% of all people searching on Google ignore paid ads. This means that about 20% of users click on paid ads.

Implementation a well-planned SEO strategy which establishes an EAT and a local authority can see that your business is capitalizing on a large stream of customers looking for the product or services of an organically high-ranking website.

When done right, SEO starts a positive feedback loop

SEO has proven to be one of the most effective digital marketing strategies that produce real long-term ROI. It’s no surprise that SEO takes time for results to become apparent. This applies more to new websites than to larger established brands.

However, it’s worth noting that all businesses have to start their SEO efforts somewhere, and yours is probably better off starting sooner rather than later.

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