Is your startup correct and how can you be sure?

Is your startup correct and how can you be sure?

It’s the first month of the new year and you may be changing your lifestyle as a solution, things like more exercise or proper nutrition.

Did you know that the same can be applied to content marketing for your startup? True, you may not be practicing anymore, but making sure your startup is correct can help your SEO and SERP rankings.

So what the hell does that mean?

These are actually three factors that Google uses to measure how much trust it needs to have in a website or brand and thus show it to its users to give them the best experience. These factors are expertise, authority and trust and are a measure of your right to be considered a leader in your field.

Let’s look at these a little further…


When your startup offers a specific product or service related to your field, such as finance or food, it usually means that you have a deep level of knowledge about that field. Your target audience wants to know that they support a business that knows what it’s talking about, and the same goes for Google.

If you can show a higher level of expertise compared to the competition, your website will be selected and promoted more than the competition.


This is how different your brand, startup, website and content are from other options that users have. Users want to know that they have come up with the absolute best source of information they are looking for, and Google wants to give it to them.

Google will measure whether your content is professionally written and is the lead authority for all content that exists.


You could easily make things up about your startup – you may have won prizes that don’t exist or you’ve received millions in funding from an unknown source – but that won’t make you trust your customer base. If they can see you, they will go and support your competitor instead.

It’s hard to measure, but Google has found a way. Google will measure trust based on feedback it discovers from other domains. The greater the trust in the linked domain, the greater the trust in the domain to which it is linked.

How can you be sure you are eating right?

If your website lacks any, or all, of these three factors, users are likely to look for an alternative. The same goes for Google itself, if it finds that another website is promoting and providing a better user experience, that website will be promoted above others. So, take some time to focus on how EATING will help your startup.

Is there a better source to see how well you are doing than your current customer base? If you find out how people talk about your startup through reviews, on social media or by sending a survey, you can highlight areas where you excel and those you may need to work on.

Take a look at the homepage on your website – does it clearly show who your startup is as a company? Does that show why you are the best at what you do? Visitors to your site want to know they’re in the right place so subtly tell them why it’s you as soon as they come.

The following is the content itself. Most likely, the content on your website is years old and no longer in line with your brand. It is worth combing your content again and updating it to match what is now running or removing it completely. Don’t be afraid to get rid of content, there are always opportunities for new, better content.

Perhaps most importantly: make everything on your site easy to access. Users will visit your website on the go, on their phones, tablets or computers. If things take too long to load, or they have to jump through a lot of hoops to get what they need, they’ll go somewhere else.

All of this will improve your startup’s EAT measures, and therefore your ranking. However, we are always on hand to ensure you are eating properly. Contact us today to find out how we can help.

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