Cambridge-based KISS Communications has merged with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency.
We hope the merger will give the agency a foundation to realize its ambitious growth plans and expand and strengthen its offering through marketing and brand strategy, campaign development, market activation and digital delivery – with creativity at heart.
The newly combined team will add even more value and expertise to the agency’s domestic and international clients working in the science, education, agriculture and technology sectors.
KISS MD Sarah Reakes said: “This is a change in the game for the future of business. Isle brings a wealth of digital knowledge to an already strong team, we have similar ambitions for growth, and the skill sets of our teams are incredibly complementary, so it makes perfect sense to join forces.
“We have already worked together over the years and there was a lot of admiration for each other. We know and respect each other’s strengths and look for similar things in our work. In an industry that is so highly competitive, such moves allow us to stay ahead of the game and provide only the best creative work for our clients, ”added Reakes, who remains the CEO of the expanded agency.
The name KISS remains, and the Isle team will switch and join its colleagues at the company’s headquarters in The Pitt Building in the heart of Cambridge. The merger has created a team of over 30 employees serving clients including Bayer Crop Science, Bacs, Bedrock Learning, Marshall Group, Taylor & Francis, Virgin Limited Edition, Cambridge Education Group, CATS Global Schools and Cambridge Network.
Islea co-founder Richard Copping, who becomes chief operating officer and heads the project management team, added: “We are thrilled to be able to combine our talent and expertise as one integrated agency. We can deal with increasingly complex digital projects, and with the strategic and creative power of the people at KISS, this seems like a strong and invincible proposition. ”
As part of the merger, the new management structure sees CEO Simon Fryer take on the newly established role of president. The senior management team has been further strengthened as Islea founder Iwan Moore becomes technical director, while Sue Cartwright has been promoted to deputy general manager to complete the change.
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