Mastercard takes over Dynamic Yield to strengthen consumer engagement services

Mastercard takes over Dynamic Yield to strengthen consumer engagement services

Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalization platform and decision-making company, from McDonald’s.

We hope Dynamic Yield will strengthen Mastercard’s suite of customer engagement and loyalty services that help brands deliver more efficient and reliable customer experiences across all channels.

Raj Seshadri, President of Data & Services, Mastercard, said: “Every day we safely connect billions of people with their favorite retailers, brands and banks around the world. Without a doubt, consumers are hungry for very relevant experiences in the right place and at the right time.

“We are pleased to welcome the talented Dynamic Yield team to Mastercard. Together, we will expand our consumer engagement services to meet that demand and help more brands create stronger connections across different channels. ”

Over the past decade, Mastercard has evolved its suite of services from supporting consumer cards to accelerating wider payment acceptance. Today, his services go beyond that, as he has innovated in brand loyalty, marketing, analytics and consulting and other areas, to help customers grow their business, engage their customers and make smarter decisions with better results across the enterprise.

With teams in Tel Aviv, New York and around the world, Dynamic Yield helps more than 400 brands deliver personalized consumer experiences through individualized product recommendations, offerings and content based on a range of factors, including previous purchases, site reviews and customer affinity. profile information.

Dynamic Yield joins Mastercard’s growing data and services organization, which has more than 2,000 scientists, engineers and consultants serving clients in more than 70 countries. Mastercard is routinely recognized as a top company to work for because of its culture of decency, emphasis on well-being and flexibility, and a commitment to do good by doing good.

Previously purchased from McDonald’s in 2019, Dynamic Yield has integrated its decision-making technology into McDonald’s drive-thrus and order kiosks in several markets around the world. McDonald’s plans to further scale and integrate Dynamic Yield’s capabilities globally and through the ordering channel. This acquisition also strengthens unique and existing synergies through McDonald’s digital engagement experience driven by Mastercard’s retailer loyalty platform SessionM and Test & Learn software.

Ori Bauer, CEO of Dynamic Yield, said: “Together with Mastercard, we can forever put the concept of marketing that suits everyone. Consumers are looking for truly personalized experiences, and brands that do not adapt risk falling behind. ”

Are you interested in the world’s leading brands personally discussing such topics? Learn more about World Digital Marketing Forum (#DMWF) Europe, London, North America and Singapore.

Tags: consumer engagement, Customer Experience, Dynamic Yield, Mastercard

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