NFT launches are now a Web3 strategy

NFT launches are now a Web3 strategy

Care Bears have entered Web3.

As well as the Macy’s 4th of July Fireworks extravaganza.

The Care Bears Forever line of non-fungible tokens (NFTs) will “build an active and inclusive community that encourages members to come together and discover the Web3 through the lens of the Care Bears,” the multicolored stars of the 80s Saturday morning cartoon. announced on Thursday (July 7).

With that, the company thought it had launched the NFT collection. Specifically, it drops 10,000 NFTs with 10 of its original characters, such as Funshine Bear and Love-a-Lot Bear.

Macy’s announced last month that “Macy’s 4th of July Fireworks, the biggest party in the country, will take the fun to the Web3 border.”

It did so by launching “a new series of free NFTs celebrating the brand’s iconic pyrotechnic event.”

Are you starting to sense a pattern?

What else is there?

There’s some real technology and ideology behind Web3, which is pitched as a new internet built on a blockchain backbone that’s uncensored, designed around privacy, and freed from the clutches of the tech giants that now control the web.

See also: Web3: Is there anyone ‘there’? And if so, where is it?

But having a Web3 strategy is also starting to become de rigueur in marketing circles as a presence in the metaverse, and brands are starting to jump on both bandwagons by jumping on the latest: NFTs, which have fallen on extremely hard times.

Read more: Would a Seismic NFT Shakeout Really Be Bad? Some Say No

As Web3 moves from the dreams of privacy-focused blockchain developers to a movement that tech and financial giants claim will reshape the way we browse, socialize and shop—in the immersive world of the metaverse—it’s also becoming a buzzword that corporate marketers are grabbing with both hands.

And the easiest way to get some of that buzz is to create an NFT collection with cute, fuzzy, collectible avatars or eye-opening fireworks clips that delight the crowd.

Care Bears NFTs are specifically designed to be “PFPs” or profile pictures.

Perhaps that’s why Tesla CEO and Web3 skeptic Elon Musk said on Twitter that Web3 “is more marketing buzz than reality.”

Dogecoin creator Billy Markus replied: “Yes, Web3 right now is just something like ‘web2 except everything that’s digital is now part of an open market and truly user-owned, not centralized’ and all the promises and problems that come with that .”

Markus, who jokingly designed the now 10th largest cryptocurrency — currently at $9.3 billion — specifically to be so unusable as a digital asset that he didn’t keep any, added: “I personally just hope that people become smarter”.

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NEW DATA PYMNTS: HOW UTILITIES AND CONSUMER FINANCE COMPANIES CAN IMPROVE THE BIL PAYING EXPERIENCE

NFT launches are now a Web3 strategy

A: More than half of utility and consumer companies have the ability to digitally process all monthly bill payments. A kicker? Only 12% of them work. Digital Payments Edge, a PYMNTS and ACI Worldwide collaboration, surveyed 207 billing and collection professionals at these companies to find out why going fully digital remains elusive.



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