NFT Weekly: Goaaal for Ronaldo;  Eminem and M & Ms

NFT Weekly: Goaaal for Ronaldo; Eminem and M & Ms

The world’s largest cryptocurrency exchange, Binance, celebrated the anniversary of its irreplaceable token (NFT) market last week by announcing that it has signed a multi-year contract with Portuguese and Manchester United football superstar Cristiano Ronaldo, considered by many to be the best active player in the game.

Binance hasn’t released much detail, except that the first collection will come out “later this year” and will be available exclusively on Binance NFT.

“My relationship with the fans is very important to me, so the idea of ​​bringing unprecedented experiences and access through this NFT platform is something I wanted to be,” said Ronaldo, who is known by one name in most countries. worldwide, which will be confirmed by a quick Google check.

What is not clear is what kind of approach or experience this would involve, but it suggests that NFTs can offer something more than just images or videos. Some celebrities offer the right approach – Bill Murray, for example, last week announced an NFT line that includes not only original stories, but also access to at least two events a year where he will meet and greet token owners wearing his stylized image.

See also: NFT Weekly: Shopify launches ‘Tokengated Commerce’; Bill Murray is doing his thing

Eminem and Snoop Dogg…

Bored Ape NFT owners Eminem and Snoop Dogg took their NFTs from the cartoons to a recording studio and returned with music video with animated versions.

The avatars of the Bored Ape Yacht Club (BAYC) are one of the most attractive NFT collections in the world, and even when broader NFT prices are as good as the rest of the cryptocurrency market in collapse, a 60% drop in BAYC collectibles still left them to are sold for six figures.

One of the reasons BAYC did so well – apart from being shown by owners of celebrities like Eminem and metaverse maestro Snoop Dogg – is that they were sold with full licenses for commercial use, unlike many other NFT collections.

Read more: The kidnapped monkey Set Green shows the growing commercialization of NFT

Seth Green recently worked on a new television show starring bartender Bored Ape in an otherwise live ensemble that was stopped after his BAYC NFT was stolen, forcing him to buy him back for $ 300,000 – well over what he paid for him. .

And this week, LA restaurant Bored & Hungry on the topic of BAYC reportedly stopped accepting cryptocurrencies to pay for food. Its owner told Investing.com that despite the decoration – which cost him $ 330,000 in Bored Apes – few buyers are worried about the possibility of paying with digital assets.

Related: An LA-themed Bored Ape NFT restaurant no longer accepts crypto

… I M & Ms (offline)

In news not entirely related to the musician, candy maker Mars recently reported NFT trademarks for its M&M brand.

While many brands do this mostly to be proactive in protecting their assets, the extensive use of M&M cartoon characters in candy chocolates over the years suggests that he could be a more active participant in the metaverse marketing community.

See also: Mars wants to turn M&M into NFT

The EU could jeopardize NFT regulation

The European Union is ready to dive into the place that NFT should or should not have in the broad law on crypto-regulation, the Crypto Asset Markets (MiCA), which is expected to be adopted soon.

NFTs were not such a big deal when work on MiCA began, and were left out of the original draft laws. However, with the noise around unique tokens – and the rise of incidents of theft and fraud – the move to insert controls has increased, such as the requirement that NFT markets must be registered.

Read more: EU lawmakers will discuss the fate of NFT, private wallets in crypto regulation

But with the pressure to pass MiCA growing, and a few more difficult and important issues involving things like anti-money laundering (AML) regulations yet to be addressed, rescuing both NFT and decentralized finance (DeFi) for MiCA 2 is getting support from like President of the European Central Bank, Christine LaGarde.

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NEW PYMNTS DATA: SHOPPING EXPERIENCE STUDY Tailored – MAY 2022

NFT Weekly: Goaaal for Ronaldo;  Eminem and M & Ms

About: PYMNTS ’2,094 consumer survey for The Tailored Shopping Experience report, in collaboration with Elastic Path, shows where retailers are doing well and where they need to improve their game to provide a customized shopping experience.



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