Online shopping has completely replaced our traditional shopping methods, especially after the pandemic. Although we stopped wasting hours in shopping malls, the situation made us much lazier; because it’s incredibly easy to shop and be aware of fashion trends thanks to social media marketing that fashion brands are successfully managing.
Additionally, a brand new strategy for the fashion industry has been determined. Along with established brands such as Gucci, Louis Vuitton and Prada, many newly established brands have agreed on the same issue: to be present on social networks and build a target audience and engagement.
And there’s no doubt that if you want to create a successful social media presence for your fashion brand, your brand needs a killer social media marketing strategy. The strategy depends on the brand and its target audience; it can be showing new seasonal products online, live broadcasts of fashion weeks and more.
It is a known fact that fashion brands need a proper social media strategy to gain attention in the endless medium of social platforms.
So how do you promote a clothing brand on social media? What are the key tactics and strategies for successful social media marketing for fashion brands?
It can be overwhelming to dive deep into the world of digital marketing as well as social media because there are so many options available. Many social media platforms include tools and suggestions just for apparel brands, meaning you can use a different strategy on each platform to connect with your target audience.
It’s up to you which platform you want to be active on; however, you can find general tips and tricks on what type of content you want to create on which platform would suit your fashion brand.
Determining the right strategy can be challenging; However, fashion and retail marketing agencies in the US can help you build your brand online.
Keep reading to find a detailed explanation of what a social media strategy is for fashion brands.
A fashion brand now has to emphasize social media marketing more than ever with new brands popping up every day. Many brands and companies, regardless of industry, create social media accounts and interact with people on those networks.
Businesses looking to use social media platforms generally have the following goals:
- Reach your target audience
- Competition analysis
- Brand awareness
- Customer satisfaction
- Increase sales
- Build a community
Businesses are able to connect with their target audience and increase revenue by amplifying their brands thanks to a well thought out social media strategy.
A brand that has been absent from social media in recent years could legitimately be said to “not exist”. Everyone who pays attention to fashion has now adopted the practice of window shopping on social media instead of going to malls to shop.
The most famous social media influencers are followed and bought through, while Instagram stories are browsed and potential outfit ideas are saved on platforms like Pinterest. In fact, the influencer marketing industry has value increased by %18.8 from $13.8 billion in 2021 to $16.4 billion in 2022.
Therefore, a solid social media strategy for brands is crucial in our time.
Perhaps as a result of the pandemic, online shopping has experienced a surge. Now, almost many brands are closing physical stores, or new brands are not trying to open at all.
Many brands have realized the importance of social media and are therefore trying to find a way to successfully participate in the online world.
Being in the right place at the right time has obviously become quite challenging when new ones are being added to these unlimited channels every day and all data, systems and most importantly algorithms are changing frequently.
It takes the right social media strategy to stand out from the crowd, especially in highly competitive industries like fashion. It is of great importance for a brand that its voice is heard, reaches the right audience and thus increases its sales.
Although standing out from the crowd isn’t as easy as it sounds, working with one of them is the UK’s best fashion and retail brands can help you build your social media strategy and thus increase product sales.
Fashion brands need a social media strategy for these very reasons: competition and the rapidly evolving and changing methods of digital marketing.
For example, the choice of channel to use is still crucial to the brand, but it is no longer the most important or sufficient choice. The question of “how” will be achieved in the chosen medium also requires careful consideration, planning and strategy.
It would be unreasonable to expect a clothing brand to have no visual presence in the online world. But now there are many different options: TikTok and Instagram are examples of these social media channels, yes, but should you share photos on Instagram or shoot interactive reels with models?
Choose the platforms that best suit your brand
There are numerous social media platforms currently in use, each with a unique audience and set of algorithms; some even function completely differently. For example, while video is required on a platform like TikTok, Instagram allows users to choose whether or not to post videos. Therefore, it is crucial for a fashion brand to decide on which or how many platforms it will be active on. It is one of the first steps towards taking action.
Influencer marketing is a must
Influencer marketing is probably one of the first strategies that comes to mind when it comes to social media strategy. With the development and growth of social media, a completely new profession has been formed and the concept of “social media influencer” has established itself in the middle of our lives.
However, other research doors have opened for brands as well. Because in this period, when anyone can easily increase the number of followers and be called an “influencer”, working with real influencers will be much more suitable for the success of your brand.
A true influencer? You can ask. Finding the right persona for your brand is an important step for your target audience to get to know you and your brand. Building a strategy with people who disagree with your brand may get you followers, yes, but it may not have an impact on your sales.
So be sure to do your research before deciding to work with an influencer.
Customer service is key
Delivery, price and speed are the three aspects of customer service that most online shoppers focus on the most.
Orders that ship quickly and thoroughly are desired by consumers. In the event of an accident, it is very important that the brand provides successful customer service.
A quick solution to this problem and a refund are an adequate basis for acquiring a regular client. For this reason, you should always go back to the basics and ensure that your brand delivers successful customer service.
Determine your target audience
In order to implement the best social media strategy for your brand, it is important to analyze the audience that primarily appeals to your products.
For example, if your clothing line targets Gen-Z, you can interact with them on virtually all social media channels. You can also analyze what types of content they link to more often. Generation Z, for example, has a perspective that is significantly more visual than earlier generations.
They enjoy participating in and excelling at platforms like TikTok creating video content. Therefore, you can decide on an effective plan for your product and audience after identifying your brand’s target market.
Create user-generated content on your brand profile
Sharing original content and content where customers or influencers use brand items on their posts are very successful strategies. It is estimated that 90% of consumers claim that user-generated content influences their purchasing decisions. With a more organic approach, user generated content is a powerful tool for increasing interaction and exposure of your brand to potential customers. Instead of creating content themselves, your fashion brand could encourage current consumers to send you photos and videos of themselves wearing your clothes and then repost them on your page.
Clearly, a strong social media strategy is essential for apparel brands, as a social presence alone is not enough. As noted earlier, instead of building physical locations and high rents, brands are instead focusing their resources and efforts on social media and digital marketing strategies.
There is no doubt that companies will be unknown or non-existent in the online world with a successful social media account, the right strategy and a customer service system where customers are satisfied, at least significantly.