Building CRM means much more than tracking customers and personalizing your sales experience. Assessing value for their clients is another way CRM can help construction companies.
The competitive nature of the construction industry leads to the need to stand out among competitors. Moreover, especially after the last few years, with the impact of the pandemic, the new world order requires them to bring operations online.
So for those who want to make a difference in their construction companies, CRM services are the best option.
What does CRM mean in construction?
As in other areas, CRM for construction means customer relationship management. CRM is an online tool for storing all the important information and details for each customer. It allows professionals to collect all relevant data about their clients on a single portal where anyone from their institution can access and add, remove or update data.
Trust and customer relationships mean a lot to construction companies. They are even the core of their business models.
Buyers decide to work with a construction company or not depending on:
- How reliable is a construction company
- How much customer care they get
- What previous projects did they have with the client and
- Does the company have full knowledge of previous customer preferences.
It would not be effective enough to use Excel or similar, simpler tools to collect all the data in a set and make it available to all employees.
Instead, a fully functional CRM for the construction industry would be an ideal solution.
What are the benefits of CRM tools for the construction industry?
There are many benefits to CRM tools for most industries. However, unlike most other companies, the sales process takes place in three main stages of construction.
The reputation of the performer becomes leading; leads bring sales opportunities, and after proposals and offers finally result in projects.
Some of the benefits of using construction-oriented CRM can be:
More improved data
CRM for construction companies offers better data for customers or potential customers. CRM tools provide well-supported, detailed data that contractors enter and track. Unlike traditional methods, CRM for small construction companies and CRM for contractors allow them to track overall customer preferences and customer history.
CRM for small construction companies tracks the time and effort spent on each project, goal or task. Using CRM for construction can help companies track the time spent in the project sales process. It allows you to calculate time and effort, allowing them to decide how cost-effective it is to approach a client in that specific way. Ultimately, CRM will allow them to grow their business for possible prospects.
CRM allows contractors to meet with their clients in a timely manner to close deals. Thanks to the use of CRM tools, construction companies can see customer contact information and contact them immediately. This can be through a phone call or their social media channels. It reduces the time spent finding their means of communication by collecting all means of communication in a centralized platform.
How to choose the right CRM for the construction industry?
Given the benefits of using CRM, construction companies may have difficulty finding the best they can. There are many CRM products on the market. So how can the construction industry choose the right product for them?
You can start diluting them by setting priorities in CRM functions.
As classic as it may sound, the market popularity and visibility of CRM can be the most critical aspect when deciding what is best for a company. CRM design reviews will say a lot about the product when checked with your needs for your business.
A CRM tool designed to help and develop companies in the construction industry should offer a CRM platform designed to have appropriate functionalities. In addition, the right CRM business tool should provide specific characteristics for contractors.
A well-known CRM product could have many functions, and many successful companies could use it from different industries. However, this in itself does not necessarily mean that it would be the best choice for construction.
Usually, the price of a product can indicate its quality. However, this is not always the case. For example, the best CRM for your construction business could be expensive or ridiculously cheap. Therefore, while cost is always a good idea, it should not be the most prominent decision maker when choosing the best CRM for your business.
The best CRM tools for the construction industry
CRM tools have a wide choice. Some of them could be applied to different areas, while some are adapted to specific industries.
Here are some of the best building tools;
- HubSpot CRM
- Zoho CRM
Copper is a San Francisco-based CRM software company with millions of users worldwide.
The software offers CRM solutions to technology companies, real estate agencies, consulting firms, corporate development and real estate companies. Construction business people especially prefer them because of their experience in this field.
What they offer for construction jobs is that, no matter how big or small your business is, you will be able to chase after projects and contracts with little chance of winning and tracking those who fail because they lack information.
After many years of experience working with various companies, the founders of Pipedrive saw a gap in the CRM market and decided to create their own tools to put the needs of vendors first.
Pipedrive was created based on an approach to planning, completing and monitoring company activities.
They work with a variety of industries, from education to real estate and construction. As a result, they have custom tools and functions for different sectors, including construction, which is why many contractors choose to use their CRM platform.
Founded by two MIT graduates, HubSpot CRM aims to help customers instead of bothering marketing and salespeople.
They have noticed a change in the way customers ignore or decide to buy a product. Therefore, their tool has been developed to help companies have a healthy relationship with their potential or existing customers.
HubSpot offers many features, from channel management tools to marketing analysis. Some of its features are offered for free to all. They also provide many valuable tools and components for the construction industry.
Zoho CRM is an advanced CRM company whose motto is ‘CRM for every business, every industry.’
They do not specify their tools and services to limited industries, but offer CRM solutions to all companies in the market. Zoho CRM is mostly known for being very easy to use. This strain is actually the reason why some owners of smaller companies prefer to use it so that it would not be difficult for employees to learn it.
It is easy to use and navigate, allowing every employee or business owner to use it on a daily basis.
Monday.com is a CRM solutions company operating on four continents. His results-driven approach helps them grow their clients’ business and achieve great results.
Their website is localized in several languages, and they have a specific product just to build.
They allow construction professionals to share documents, real-time updates, mobile features and progress reporting. They also help other industries, although they have specific functions for contractors.
What Archdesk offers its clients is detailed planning of each phase of the project and monitoring of budget and progress in one place.
It also offers customization to potential clients, and they are very confident that Archdesk software easily adapts to specific needs. It offers a significant range of functionality and solutions.
In addition to its basic features, it also allows industries to have a subcontractor management tool that allows companies to store relevant information and subcontractor project history.
What problem does CRM solve for small construction companies?
In a world where cloud-based systems are gaining more and more demand and fame, CRM offers many benefits and solutions for all types of business. As far as small construction companies are concerned, the right choice of CRM software could be the driver of growing into a more significant business.
Building CRM, which means for a small contractor, could be a life-changing opportunity as it will help them gather every detail in one place to get the best potentials and projects.
Especially for small construction companies that do not have many employees, CRM offers a centralized set of information and signs of progress that can be monitored and collaborated with team members. The use of CRM software minimizes the risk of missing important information about a potential customer.
CRM functions are important for smaller companies because they help employees save time and work at full capacity without having to deal with problems. After all, the software already provides them with the customized help they need.