The best social media reporting tools for marketing agencies

The best social media reporting tools for marketing agencies

Social media reporting tools for marketing agencies help you track your marketing efforts. Regular performance reporting on social media will improve your tactics in the long run.

Let’s start by defining what a report on social media means.

Social media reports are documents that collect and display real-time data from your social media activities. These reports reveal how your social media channels and marketing campaigns work using different metrics.

Before you explore the best social media reporting tools for marketing agencies, understand how to create step by step.

According to research54% of social search engines use social media channels to search for products. This proves the importance of a well-designed social media plan for every brand in every industry. One way to check the effectiveness of your plan is to receive regular reports.

First, let’s start by breaking down the process of creating reports on social networks to key points.

  • Start creating your report on social media by opting for a presentation model.
  • You may benefit from report templates or invent one of your own.
  • Choose social metrics to work with.
  • In doing so, you must consider your purpose in producing this report. Tracking brand awareness, improving sales or public reputation can be your goal.
  • In terms of metrics, you can estimate audience size, companion growth rates, click-through rates, or conversion rates.
  • Collecting data using a variety of analytical tools will make your work easier and save more time.
  • Finally, you can enrich the report with visuals and graphics.

Performing this process manually requires time and expertise. However, a social media reporting tool can make your job easier.

As a marketing agency, you can offer your client a variety of marketing solutions, for exampleinfluencer marketing or content marketing. Eventually, your customers will demand to see the desired results of these efforts. Here, social media reporting helps you prove the quality and value of your social media marketing plan.

These reports rely heavily on data sources and facts. This increases the reliability of your work, building trusting relationships with your customers. Whether you are a small business or a leading global company, you should show your results to convince customers to choose you.

Social media analysis reports guide your marketing efforts in the right direction. What suits you best? Which channels do you need to improve or focus on? Reporting on social media gives you answers and the opportunity to develop more effective solutions.

Social media reporting tools make it easy to track your productivity social media campaigns and improve it accordingly. You should include these tools in your marketing strategy to advance in the competition.

Let’s explore a list of the best reporting tools for your marketing agency.

  • AgencyAnalytics
  • Whatagraph
  • Measure Studio
  • Agorapulse
  • Iconoclasts
  • unproven


The best social media reporting tools for marketing agencies
Source: AgencyAnalytics

AgencyAnalytics is one of the best social media reporting tools made especially for marketing agencies. They work with more than 5,000 growing agencies and provide excellent services.

This automated social media analysis tool saves time and money by providing solutions to each of your needs. You can add your logo and branding to your reports with white labels, thus incorporating your authentic touch into the reports. In addition, custom dashboards offer each client a personalized experience.

Dozens of report templates and drag-and-drop report tools make your work easier, eliminating manual work to a minimum. The tool has more than 60 marketing integrations including Twitter Analytics or Shopify reports, allowing users to switch between platforms through a simple, easy-to-use interface.


The best social media reporting tools for marketing agenciesThe best social media reporting tools for marketing agencies
Source: Whatagraph

Whatagraph is one of the reliable reporting tools that many social media marketers choose. You can track the performance of your campaign on various social networks and channels.

Customizable and ready-to-use templates reduce the time spent preparing reports. The tool allows users to work on a report at the same time, enabling teamwork. You can also connect to more than 40 data collection applications and programs. This allows you to make the best decisions based on facts and results.

When 33social wanted to track their performance on different channels from Google, they started using Whatagraph. In addition to multi-channel analytics, Whatagraph provides many benefits to the company. According to the founder and president of 33social:

“Whatagraph allows us to look at the most popular posts for different periods, allowing us to understand what the audience’s response was at that time.”

Measure Studio

The best social media reporting tools for marketing agenciesThe best social media reporting tools for marketing agencies
Source: Measure Studio

Measure Studio is a comprehensive social content analysis tool that promises to benefit your business in a short period of time. Detailed data and smart insights allow you to improve your content strategy.

With Measure Studio, you can manage all your social channels from one place. Identify your revolutionary posts and focus on posting more. Also, thanks to Measure Studio, you can define your posts that don’t work. The program allows users to make groups and comparisons between different posts.

Measure Studio offers services for many respectable clients such as the BBC or Thrillist. Moreover, the tool does not require setup or configuration time as it is available on every device with a web browser. To check the features and see for yourself, give it a try 14-day free trial.


The best social media reporting tools for marketing agenciesThe best social media reporting tools for marketing agencies
Source: Agorapulse

Agorapulse is one of the best tools for reporting on social networks with customer support that is rated as No. 1 in the industry. They will most profitably guide your efforts on social media.

Let’s explore the strategy that Agorapulse has. First, they understand which content has the best results on which platforms and at what time. They also follow the latest trends and team performance. User behavior data enables the tool to provide marketing agencies with content marketing ideas that will best suit their goals.

The mobile app is compatible with iOS and Android devices and is available anywhere. Moreover, all of their plans include community management reports that allow monitoring of the activities of different teams. This means you can track the performance of your employees based on inbox activity or response time.


The best social media reporting tools for marketing agenciesThe best social media reporting tools for marketing agencies
Source: Iconosquare

Iconosquare is a great social media reporting tool that helps you make data-based marketing decisions. This program saves you time, money and effort at the same time.

The tool provides advanced post and campaign analytics with a variety of metrics such as companion evolution, average engagement rate per post, impression history, and more. These metrics show how you can develop your social media marketing strategy for the better.

There are four types of automatic reporting on the Iconosquare offer. You can get reports on your social channels, competitor activities, hashtags and trends. Finally, you can get customized reports and create your own dashboard. Their talent is obvious: prestigious global brands, including Loreal, IKEA, H&M and National Geographic, decide to use Iconosquare.


The best social media reporting tools for marketing agenciesThe best social media reporting tools for marketing agencies
Source: Improvado

Improvado is one of the best social media reporting tools for marketing agencies. You can centralize all your data in one place with more than 200 connectors.

Improvado has more than 300 integrations including Google Analytics and all leading social networks. These various tools also allow you to create and visualize custom reports. This makes the report easier to follow and understand. They also offer many data warehouse options where you can securely store your data.

Let’s look at them in action. ASUS is a global brand that faces many challenges when it comes to tracking. With their help, ASUS had the ability and capacity to move from manual data accumulation to detailed analysis. In this way, they achieved savings of 80-100 hours per week of IT resources and 30% of marketing resources per year.

Looking at their portfolio, skills and characteristics, we combined the list the best tools for reporting on social media for marketing agencies. Each of the tools offers different plans that can suit your needs and budget.

The decision is up to you. Still, we look forward to helping you find the right tool for your marketing agency.

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