The state of streaming, social networks and podcasts in 3 rankings

The state of streaming, social networks and podcasts in 3 rankings

There has been a lot of scratching about how the pandemic has changed the way we interact with the internet and how it might change again as the pandemic recedes. At one point we were assured that the pandemic “acceleration of digital transformation.” Now maybe we’re not so sure.

But here’s another way to look at it: If you went to sleep in early 2020 and woke up now, things would be about where you think they would be: We’re still glued to our digital devices, only more so.

We could write more about this. But sometimes pictures – or in this case charts – work much better than words. Let’s take a quick survey of how we spend our time online, what’s changed and what it means.

This summer, for example, marked a major milestone for the world of video streaming: it’s the first time, Nielsenthat Americans watched more streaming TV than cable.

By the way, it’s possible that this chart will shift a bit this fall when the traditional TV networks show their new shows (in streaming, new things are constantly appearing on the screen). But it’s a reminder that the streaming genie will never be put back in the bottle, even if the big media companies and their investors like it. The trick is figuring out how to make money from streaming – something Netflix is ​​just getting startedand some of its new competitors, such as Disney and Warner Brothers Discoverynow i have to do the same.

The company formerly known as Facebook, meanwhile, is making a lot of money — Meta posted a profit of nearly $40 billion in 2021 — but users are a different story. The growth of all its applications is slowing down, including the original one The Facebook service actually lost users at the end of last year earlier run into again next spring.

The state of streaming, social networks and podcasts in 3 rankings

If you’re a regular reader of this column, you know that TikTok has become a big problem for Meta — one that the company often points out, and one that it’s trying to address. making their apps more like TikTok. But Facebook has another longtime competitor in YouTube, and just because the world’s largest video service doesn’t get as much press attention doesn’t mean it’s not … the world’s largest video service. Which is why it remains enormous popular with young internet users Facebook wants to attract again.

And finally, a graph that the authors of this story are admittedly particularly fond of, since we’ve both done podcasts for a living: It turns out that people who love podcasts still love podcasts, and their interest in podcasts continues to grow regardless of what’s going on around them. Important note: These data are from the measuring service Subtrace it doesn’t tell us if the number of people consuming podcasts is growing, and there really isn’t great data for that. One decent proxy, though: Spotify, which has spent a huge amount of money on its podcast strategy, says yes podcast listenership continued to grow.

The state of streaming, social networks and podcasts in 3 rankings



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