The global platform for marketing influential people and content creation, Vamp, has been designated as the official TikTok marketing partner.
This means that their customers now have access to first-party data that will make running TikTok campaigns easier and more efficient, helping brands get the most out of the most downloaded app in the world.
Brands working with Vamp can now gain insights from TikTok creators in a more automated and scalable way. I can now identify relevant creators within Vamp’s proven community and make data-based decisions based on audience insights. All Vamp creators have been added to the TikTok Creator Marketplace, giving you the peace of mind to trust not only Vamp’s standards and to comply with them, but also TikTok.
Brands will also benefit from clear, verified performance metrics and can track reviews, likes, shares, comments, and engagement to identify high-performance content and accurately measure campaign success. These performance insights also help brands determine which parts of high-performance content need to be enhanced with TikTok’s Spark Ads – an advertising solution that can be used through the Vamp platform.
Vamp co-founder Aaron Brooks said: “TikTok has become a platform that retailers cannot ignore, but discovering creators and measuring campaigns remain their two biggest options.
“Vamp’s labeling as a TikTok marketing partner and integration with the TikTok Creator Marketplace removes speculation. We are excited to be able to offer new clarity and opportunities to our clients who have already seen success on our platform, such as Adobe, Estée Lauder and Benefit Cosmetics. It will also allow creators to recognize the power of their insights, prove their impact and save them time on endless screenshots of analytics. ”
Melissa Yang, Head of Ecosystem Partnership, TikTok, said: “Creators are the lifeblood of our platform and we are constantly thinking of new ways to make it easier for them to connect and collaborate with brands.
“We are thrilled to be integrating with an elite group of trusted partners to help brands discover and work with a variety of creators who can share their message in an authentic way.”
Vamp has combined this integration with existing tools to help simplify TickTok campaigns. The Vamp platform offers brands simple briefing templates, and its competitively priced algorithm to TikTok creators for maximum access. Management tools minimize administration, and the results are consolidated in a centralized dashboard. And if the self-service option isn’t for you, they offer an end-to-end campaign management solution, where you can save your time and manage your TikTok campaign directly by Vamp. This option still gives you the authority to approve content, without the need for time to coordinate your creators.
Talent managers can now also use the Vamp talent management platform when they start working with their talent list. This allows brands and advertising agencies to manage all of their influencers in one convenient and central location, from micro to macro.
Estée Lauder Companies is one of many brands that have used the Vamp platform to connect with creators for the TickTok campaign.
Roopa Pandit, a leading brand, BECCA, said: “The process was flawless, simple and very efficient. The opportunities for influential people were huge, which allowed us to strategically choose talents that perfectly fit our brand and our specific launches. We were delighted with the outstanding results above the standard and the return on investment. ”
The economy of creators is growing fast and the rapid growth of TikTok creators plays a significant role. More than 50 million people around the world now consider themselves creators, according to Signal Fire. Vamp’s platform supports both sides of this economy, giving creators a way to monetize their content and connecting brands with creators they can trust to achieve their marketing goals.
Vamp customers in more than sixty-five countries can now access these TickTok insights, including: Australia, the UK, Singapore, the UAE, Japan and the US.
Are you interested in the world’s leading brands personally discussing such topics? Learn more about World Digital Marketing Forum (#DMWF) Europe, London, North America and Singapore.