VidMob raises $110 million in Series D investment round

VidMob raises $110 million in Series D investment round

VidMobplatform for Intelligent Creative, has raised $110 million in a Series D investment round led by Shamrock Capital, with strong participation from a leading group of new and existing investors.

VidMob’s Intelligent Creative platform provides a comprehensive solution that helps brands optimize the performance of their creative assets by unifying data and analytics with creative production, delivering improved marketing performance and business results across all platforms and creative formats. The company’s revenue grew at a compound annual growth rate of 110%, having experienced accelerated growth each year for the past four years, as new brands join the platform and existing clients significantly expand their usage. VidMob will use the Series D investment to continue investing in sales and marketing, accelerate platform development and expand its global footprint. Shamrock Capital led the Series D investment, with significant participation from existing investors including ID Fund and Drive by DraftKings, as well as new investors including eGateway and PROOF. The group joins a strong list of existing investors, including Adobe, Shutterstock, BuildGroup and Spruce House.

Alex Collmer, CEO and co-founder of VidMob, said: “We are proud to have Shamrock Capital lead our latest investment, which will accelerate the power of creative data to help clients, agencies and brands refine their messaging to be clearer, more powerful and more effective. .

“Their investment is a testament to the quality of VidMob’s technology, the positive impact our customers experience every day, and the opportunities that lie ahead.”

Marketers are turning to VidMob’s Intelligent Creative platform as a powerful tool to drive creative performance as they navigate a changing global economy, evolving privacy laws, and opting out of cookies. The need to deliver the brand story on numerous media platforms and formats has made it increasingly difficult to effectively deliver effective creative.

Laura Held, partner at Shamrock Capital, said: “We see the immediate and long-term value of the VidMob platform to improve creative performance with data and insights.

“The team has a clear vision and an impressive list of clients, including global brands that make creative a key driver of business performance. We are excited to partner with VidMob as they continue to develop their platform and expand their global footprint in a growing and evolving market.”

VidMob is unique in the breadth of its solution, helping brands produce, track, measure, evaluate and optimize the performance of their creative advertising across all major digital advertising platforms, including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit.

Antonio Lucio, VidMob board member and former managing director of Facebook, HP and Visa, said: “Under increased pressure to maximize every marketing dollar, improving creative effectiveness and efficiency has become a marketing imperative.

“By building strategic partnerships and game-changing integrations with the world’s leading media platforms, VidMob provides its clients with the fastest path to creative that works.”

Cooley LLP served as legal advisor to VidMob and Willkie Farr & Gallagher LLP served as legal advisor to Shamrock Capital on the transaction.

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Tags: VidMob

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