Virtual Private Servers: The Driver of Digital Marketing Success

Virtual Private Servers: The Driver of Digital Marketing Success

1. Dedicated resources

As noted above, a VPS is a virtual machine used to host web applications and websites, facilitating their potential access and returning to customers. Each VPS has its own dedicated resources, including CPU and memory availability, disk space, network capacity, giving website and web application owners complete control over their applications.

2 Increased speed

As of 2018, website speed is included in many different ranking factors that Google uses to rank websites on a search engine results page (SERP), including mobile search.

The Google Developer Website explains the rationale for the decision to include speed as one of Google’s ranking factors. In short, when users have a slow website, especially on mobile devices, they are less likely to find what they are looking for or buy on a website that is not optimized for speed.

Statistics show that 50% of site visits are abandoned if the (mobile) website loads longer than 3 seconds. That is why the brand misses sales. Therefore, it is in the interest of the brand owner to ensure the speed optimization of websites and web applications. One way to achieve this is to use a VPS as a web hosting platform.

3 Reduced cost and maintenance

Another advantage of a VPS is that the price is much lower than that on a physical server. There are very few comparative costs available for public consumption, as these data are of commercial value. Suffice it to say; because many virtual private servers are hosted on hardware or a physical server, the cost of running a VPS is significantly less than purchasing, purchasing, installing, and maintaining a physical server architecture.

In addition, the web hosting company has solved all the load lifting, so you don’t have to worry about whether the hardware components will break down and need to be replaced. All you are basically responsible for is the installation and maintenance of the website or application.

4. Security

Websites and web applications that are not well protected run the risk of being attacked by hackers. Statistics of cyber attacks for 2018 show that there were over 80,000 attacks a day or more than 30 million attacks a year. And those numbers are growing exponentially every year, especially during 2020 and the coronavirus pandemic.

Deloitte article entitled “Impact of COVID-19 on cyber security“, Reports a pandemic “They have forced organizations and individuals to embrace new practices such as social exclusion and teleworking … Although the world is focused on the health and economic threats posed by COVID-19, cybercriminals around the world are capitalizing on this crisis.” Since the onset of the global pandemic, there has been a significant increase in the number of phishing attacks, Malspam and ransomware attacks.

Consequently, organizations had to drastically improve their companies’ cybersecurity practices. Hosting your e-commerce site on a VPS makes it easy to work to ensure that the security of your website is in line with current best practice methodologies.

5. Hours and support

Prolonged downtime due to serious breakdowns is not good for business. Repeated and potential customers will look for a new brand to support if they want to buy from your e-commerce site and if they are told it has dropped or is not available. It is therefore crucial to ensure that your website is constantly running.

It is therefore essential that you team up with a VPS web hosting company that will guarantee extremely high availability so that your website is always available.

In addition, the reality is that things are going wrong. Therefore, the web hosting provider must offer a highly available support service that helps with troubleshooting and troubleshooting, preventing them from scaling up in a scenario where the site is not available at any time.

Final thoughts

As noted above, web hosting directly correlates with the success of SEO and digital marketing. And the success of digital marketing drives long-term growth and sustainability through a steady and steady increase in sales. Therefore, choosing the right website hosting service is imperative for any business or individual who wants to be successful.

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