What are the challenges and opportunities associated with mobile marketing

What are the challenges and opportunities associated with mobile marketing

Currently, there is a body of evidence to suggest that more and more people are becoming even more dependent on their phones.

So for marketers, there’s no denying that this obsession is eventually turning into an unmissable opportunity, even more so as we approach a mobile-friendly future.

Our smartphones are glued to our hands from the moment we open our eyes, making mobile marketing an absolute must for any PPC professional moving forward and planning any future campaigns.

Also, did you know that we spend an average of 4 hours on our phones every day – that’s at least a quarter of our waking hours, so it’s safe to say that our devices are now extensions of our lives.

So, with this in mind, PPC Geeks takes an in-depth look at some of the opportunities available for mobile marketing, especially now that our devices have become the heart of our daily lives, relationships and consumer existence.

What are the current challenges associated with mobile marketing?

Mostly known in the industry as A2P – or application-to-person marketing – mobile marketing involves many different aspects such as promotional codes, appointment reminders, account security codes, promotional offers and delivery notifications.

On the other hand, some brands are still very hesitant to fully immerse themselves in the mobile marketing wave, and this indecision causes them numerous challenges, including problems in launching marketing, justifying any further investment from their stakeholders, and even some executives have admitted that feel intimidated by bureaucracy and regulations.

Create a robust value exchange network

Consistent communication is absolutely key when it comes to learning more about your audience and their true interests.

As a business, you need to identify your ‘value proposition’ and understand in more detail how to leverage it so that your customers feel there is a tangible reason to engage with your product.

Once your true value is established, now is the time for your brand to spread the word. This is where mobile marketing plays a significant role, as it increases brand visibility and enables registration beyond the desktop, widening the net and covering more demographics.

Creating a value exchange is a great opportunity not to be missed when it comes to preventing the cookie-less future we now face, even more so when it can be done by simply adding a QR code or coded banner to bills or bedside assets. cabinets or restaurant tables.

In short, mobile marketing provides unlimited flexibility to provide more opportunities.

Increase engagement in real time through key messaging

Projecting the right message to the right person at the right time is one of the main essences of any custom marketing campaign. Mobile marketing is vital to achieving relevant and meaningful real-time customer engagement and interaction.

Indeed, there are a significant number of sectors where mobile penetration is greater than 100%. With this in mind, you can therefore create a nurturing space where businesses can be sure they can reach any of their customers regardless of their circumstances.

With this in mind, it’s crucial that you use the mobile channels available to deliver your key messages, whether it’s important reminders, delivery notifications or, if work for Google Shopping agency, for example, this could be the latest must-have offers and real-time price reductions.

Leverage brand loyalty using original data

Brand loyalty is the cornerstone of some of the most successful marketing campaigns ever created. Equally, it’s important not to take it for granted.

Basically, just because a customer has signed up for a certain loyalty program, it doesn’t mean they’re an ambassador for your products, or that your brand is even their first choice.

What this highlights is the importance of customer feedback and how important it is to use it to your advantage, especially now that the right data is much harder to discover and store.

It is it’s easier to leverage brand loyalty today due to the availability of mobile phones; not forgetting that leaving genuine feedback is easier than ever.

Moreover, let’s not forget that customers need to be nurtured and cared for, and leveraging brand loyalty through a program or incentive lends itself to this.

Leverage the value of being a true customer expert

Your ability to communicate with your customers comes from knowing them better than they know themselves.

With more and more restrictions being imposed on agencies due to lack of cookies used when building new websites, it’s now more important than ever to be an expert in your chosen field.

Indeed, mobile apps provide insights such as customer frequency, recency, pages visited and products clicked, which can help you better understand your customers.

In short, never underestimate the value of an expert in your field as your experience and expertise can leverage an environment that customers can depend on, thus cementing their loyalty.

PPC Geeks – Mobile Marketing Authorities

At PPC Geeks, we pride ourselves on what we achieve for our clients on a daily basis, so we’re more than comfortable calling ourselves mobile marketing experts. So, if you want to work with one of the leading, most well-known mobile marketing agencies in the country, then PPC Geeks is the place to be.

As they always have your best interests in mind, if you need any help or want to improve your PPC or Google Ads then why not invest in one of their 100% FREE, fully comprehensive PPC audits or Google Ads audits?

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