What are they, why are they important and what are some use cases?

What are they, why are they important and what are some use cases?

Were you overwhelmed by your efforts to gather vague and ineffective website feedback from all your stakeholders?

We all know that poor customer feedback can affect relationships and hinder creativity.

Getting feedback from customers at the right time is not an easy task. The good news is that there are tools that make it easier to collect and track feedback and errors on a website.

What are they, why are they important and what are some use cases?

It is true as the name suggests. Simply put, it is a tool to help you collect and manage feedback on the web and easily track all communication.

These tools replace a multitude of spreadsheets, emails, phone calls, and meetings traditionally used to collect and manage feedback. This results in better feedback management, greater efficiency, as well as satisfied customers and team members internally.

Website feedback tools such as BugHerd helps you track errors on the website and collect feedback from your clients and internal teams, all in one place. Not only does it integrate all communications, but it also gives you the metadata (browser, operating systems, exact URL, and even screen resolution) you need to troubleshoot. You can also change deadlines, set a severity, assign an error, categorize errors using tags, add comments, or attach additional files to your feedback, and bug reports.

What are they, why are they important and what are some use cases?

Why do you need a website feedback tool?

What are they, why are they important and what are some use cases?

Whether you are running or redesigning a website, the process of collecting, managing and operating feedback is stressful! Even for the most experienced web development teams or digital retailers.

Websites are complex. There are so many things that can be easily overlooked and become irresistible over time, such as going through countless team meetings and phone calls and remembering all the important points that need to be documented!

And of course, a few things can go wrong, for example what if you forget to test a website at different screen resolutions and search engines, what if the link is missing on important content. Or worse if you used the wrong visual material?

Website development doesn’t have to be that hard!

Here are some benefits of using a website feedback tool during the web development process:

Contextual and effective feedback

It is sometimes difficult to add context to feedback because of the gap in understanding between technicians and non-technicians. With the feedback tool on the website, you can close this gap by providing developers with the context and metadata needed to debug.

Less time back

It is easy to get lost in the network of multiple documents and lose track. These tools allow you to spend less time back and forth and more time managing and fixing errors.

Centralizes feedback

Some feedback tools, such as BugHerd, have a taskbar that makes it easy to manage and assign feedback. All feedback from the web is sent directly to one place, so you can trigger it, assign tasks, and collaborate with your team and clients.

Strong cooperation

With the feedback tool, it is easier to see what is being worked on, what has been completed and what needs to be resolved. You can collaborate as a team and bring everyone to the same (web) page.

Improves communication

You can make your feedback process and ongoing tasks transparent to your customers by using the feedback tool on the website. Transparency improves communication between you and your customers, resulting in greater mutual trust.

It saves time

There are always things that require your attention and if they are not documented, they can take your focus away. Install a feedback tool and easily manage your workflow and save hours of work.

Increase efficiency

You will be able to complete projects more efficiently thanks to an improved feedback process, which reduces miscommunication and errors.

Tip: If you are ready to test the feedback tool on the website, BugHerd offers a 14-day free trial. Apply today and create a test project using the URL of any website. It is easy to use and does not require a credit card.

What are some of the uses of the feedback tool on the website?

Whether you are an agency that manages multiple websites for your clients or a marketing manager who wants to run a website, a website feedback tool is essential that integrates into every workflow and helps businesses achieve their goals.

This tool can be used for many purposes, but some of the most common are the following:


The creative industries have undergone significant changes and become more complex. Adding website feedback tools to your workflow will facilitate collaboration and make customers happy.

  • You can simplify customer feedback and speed up QA and user acceptance testing.
  • Clients or internal teams can report bugs on a live website project either visually or by recording a video.
  • It reduces back and forth and countless tracking thus increasing the productivity of project managers.
  • And above all, it keeps everything on the same (web) page and facilitates collaboration.

Using BugHerd, customers can attach feedback directly to website elements and provide contextual information to correct errors. With the new video feature, customers can record video feedback and pin it to a website.

Learn more about BugHerd and the new video feature from booking demo with a team member today.

Marketing professionals

As a marketing professional, you face various challenges every day, and having the right tools at your disposal will help you succeed.

  • Website feedback tools make it easier for you to capture contextual feedback to reduce tracking with web development teams.
  • You can easily track the progress of tasks from one location, giving you visibility and control.
  • You can improve UX and optimize your website by collecting constant feedback about the website.

BugHerd’s public feedback tool allows you to collect constant feedback from visitors to your website, without the need to log in.

E-commerce companies

With an e-commerce website, you are under pressure to reach the right customer and provide the best experience on the website. By using the right tools, you can greatly improve your user experience (CX).

  • You can easily collect feedback from your colleagues and suppliers about the products and services you sell online.
  • Design revolutionary customer experiences and continually improve them by collecting end-user feedback.
  • Track the progress of content development and website design updates from one location.


With so many platforms emerging, online learning is becoming more competitive. However, what sets it apart is the ability to create quality content. The feedback tool on the website helps you with this.

  • You can easily pin and track feedback on specific pages within your LMS.
  • It is easier to gather feedback from students on course content to improve the quality and overall user experience of UX.
What are they, why are they important and what are some use cases?


Your website is the virtual gateway to your business. Incorporating website feedback tools into your workflow will help you provide the best user experience regardless of the industry in which you work.

At BugHerd, we empower businesses to achieve their goals by facilitating feedback on the website so that every website project is seamless, faster and more fun.

Take advantage of BugHerd 14-day free trial and create a test project to get a feel for the tool. It is easy to use and no credit card is required.

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