What businesses need to know as business owners

What businesses need to know as business owners

Many businesses get spammed with endless amounts of guest emails a day with the sales pitch that guest posting will boost their SEO ranking and make their business flourish.

in this post, Red search takes a deep dive into what you need to know about guest posting and how they helps you rank on Google.

But first, let’s break down the basics of guest posting.

What are guest posts?

In simple words, guest posting is publishing an article from your site on another (authoritative) website. It’s crucial for businesses because guest posts build brand awareness, drive quality traffic and earn backlinks to follow.

Many SEO agencies practice guest posting for clients as a primary technique for increasing keyword rankings on Google. Although this is a common practice, it is typical that not all SEO agencies perform quality guest posting. In fact, most business owners are left with spammy guest posts that do more harm than good.

It’s important that if your SEO agency does guest posting as a form of link building, it does it right.

The benefits of guest posting for slamming

For businesses with ambitious SEO growth goals, implementing a successful guest posting strategy will have many short- and long-term benefits. Some include:

Google considers the quality and quantity of backlinks when ranking your website. By earning a series of high-quality backlinks consistently over several months to several years, your website can greatly benefit from top SEO rankings that usually lead to increased inquiries for your product or services.

2. Building brand awareness and exposure

Guest posting on another website allows you to tap into their existing audience and spread the word about your business. In this way, you strengthen your first impression because first-time visitors will know about your site from a very credible source.

In that case, make sure that you only guest post on authoritative sites and publish quality and well-written content. If you get the first impression of your customers, then you already have a head start on their customer journey.

3. Increase referral traffic

Referral traffic refers to users who visit your website from a host site without searching for your content on Google.

Google will also consider your content valuable if you get high-quality backlinks from several guest posts on authoritative websites. In other words, as Red Search already mentioned, you will most likely rank at the top of the Google search engine results pages.

4. Increase your brand authority

You can increase your brand authority by guest posting on other websites. When potential customers read about your business on trusted websites, it lets them know that you are a qualified expert in your field.

But always keep your content factual and honest. Posting false claims on another website damages your credibility and may prevent you from guest posting on multiple sites in the future.

5. Get qualified leads and shorten the customer journey

Guest posting allows you to build connections with customers interested in your products or services. Reaching out to websites relevant to your niche also allows you to get more qualified leads that you can convert from readers to customers.

Additionally, leaving a call to action on a well-written guest post should help put your brand in front of more customers and convert them from visitors to customers.

Are guest posts bad in the eyes of Google?

Google has warned against performing guest posts solely for the purpose of gaining new backlinks as they consider it unnatural. Although your website will not be directly penalized, the efforts you put into guest posting may be wasted as Google will simply either devalue these posts or ignore them altogether.

Backlinks from guest posts should also have appropriate tags such as rel=”sponsored” or rel=”nofollow”. Untagged links can potentially be tagged and can be considered low quality links that can hurt your site in the long run.

Guest posting has become an industry-wide practice. However, it is uncommon to choose to work with an agency that will capitalize on doing it right.

Should you engage with a guest link building agency?

Guest posting for SEO purposes can be very fruitful if done correctly through proper planning and execution. In all niches, there are many top sites that need and readily accept highly credible information from experts in their industry.

If you’re a business owner looking to improve your SEO through guest posting or another form of link building, then it’s crucial that you work with SEO agency in Australia who understands the practice well.

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