What is the best CMS for SEO?

What is the best CMS for SEO?

Did you know that 64% of digital marketers are actively working on SEO every day? It goes to show that improving your SEO and continuing to grow your organic online presence is essential to any marketing strategy.

If you want to build a good foundation for your SEO efforts, choosing the right content management system, or CMS in short, is beneficial.

To make sure you get the most out of your CMS, The Good Marketer believes it’s best to look for a platform with built-in features for on-page optimization and technical SEO.

With so many CMSs available to you, it would be a good idea to consult The Good Marketer so you can get a good recommendation on which CMS will work best for your goals.

To help you choose the most appropriate CMS to meet your SEO needs and goals, we’ll take a look at some of the most popular platforms.

WordPress

Using the WordPress CMS, you can create an SEO-friendly website – and you’d expect nothing less, given that WordPress is the platform used for over 40% of all websites. This CMS allows you to add page titles, titles, meta descriptions, alt text for images and customizable URLs for your pages and blogs.

You can use the WordPress library or other third-party marketplaces to choose from a wide selection of responsive website themes to help you design your perfect website.

By using a solution like Elementor Page Builder, you can have more control over the appearance of your website on mobile devices, making building your site ten times easier. Plus, it’s free!

WordPress allows you to include a complex blog on your site and the ability to set updated permalink settings, use categories and tags to organize your content, and even create and manage your own navigation menu to suit you and your customers’ user experience.

This is where WordPress’ built-in SEO tools stop. However, that doesn’t mean you can’t go further in your SEO journey. You can install WordPress plugins for all the best practices for redirects, XML sitemaps, analytics, site speed and more.

For example, installing a plugin like Yoast SEO will help you optimize your on-page content, meta descriptions, and titles. It will also give you suggestions for creating readable text and keywords.

Wix

Small businesses, freelancers, and entrepreneurs use Wix as another option when they need to get a website up and running quickly, which is easy with their drag-and-drop builder. With a simplified CMS, Wix helps you with the SEO elements of your site without getting too deep.

Using Wix as your platform means your primary SEO tool will be the Wix SEO Wiz, a knowledge base that describes how to build and publish content that can compete on search engine results pages. You can also use SEO Wiz to assess your site’s current SEO, discover helpful tips, and learn how to improve your Wix site.

This platform allows you to manage your SEO basics from within your dashboard, including; alt text for images, sitemaps, redirects, URLs, meta titles and descriptions, and SSL files.

So, if you are a larger business, looking for a more advanced SEO platform, or looking to expand your business, Wix should not be your choice. It is more suitable for a small business with a small website.

Shopify

For those looking for a capable eCommerce CMS site, look no further than Shopify. As one of the most popular online store platforms, the built-in e-commerce tools ensure that all SEO best practices are followed.

Similar to Wix, Shopify is built for freelancers and small businesses that require a simple site with minimal customization. The site is known for its simplicity, from design to hosting and even your SEO basics.

This CMS allows you to specifically target keywords, include alt tags for all types of media, create sitemaps and redirects, and even optimize your website structure.

The downside of a simple CMS is that you can’t edit your robots.txt directly, and it’s not easy to update your XML sitemap. You will also need to have a paid plan to get your website indexed by search engines, as Shopify does not allow you to index test pages.

Rounding Up

To conclude, a content management system with the right functionalities and extensions can help you build and optimize your website for your visitors and search engines.

Making sure you invest in a CMS platform that aligns with your business goals and SEO strategy will help you grow your organic traffic and online presence.



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