Would you say you had a good SEO process in place for your business? If you are not sure or the answer is no, now is the time to make adjustments.
Search engine optimization is becoming even more important in the age of technology and where more customers are turning to Google to find the products and services they need. You want to make sure that you are at the top of the results page.
Unfortunately, a lot of brands think they know the basics of SEO and only have a rough plan in place. But, one of the worst things you can do is make up your SEO strategy as you go along. This is where that old saying is true; if you fail to prepare, you prepare to fail. Here is what a good SEO process will look like.
Conduct Competitive Research
First of all, before you really get started on SEO for your business, you need to know what everyone else is doing in your industry. In other words, any good SEO process is going to involve conducting competitive research. This is going to allow you to know what is working on Google and how you can learn from their strengths and weaknesses.
Carrying out competitive research can be time-consuming. It can also be complicated if you don’t know what you are looking for. This is why brands that want to step up their SEO are looking to expert agencies. They have a talented team that is able to do all of the hard work for you.
For example, ClickSlice is a leading SEO agency that can conduct competitive research in your industry. This will include reviewing all of the top websites on Google and analyzing over 100 different data points. The purpose of this process that ClickSlice called Reverse Engineering, is to create data that will show what should be improved on your own website.
Know Your Own Goals
Before you get started on search engine optimization with your own website, it is important to know what your goals are. It can help to write them down and articulate what you want to achieve on paper.
For some businesses, this might be simply increasing the monthly traffic to the website. For others, this can include having the number one spot on the Google results page.
Therefore, you want to know your own goals as part of your SEO process. Otherwise, how can you develop your strategy? Have clear goals that you want to work towards over the course of six months to a year. This is going to help you have direction and know the best way to move forward.
Review Your Website
You need to know what you are working with. In other words, you have to take a look and analyze your website to know what is happening. It is recommended to examine what is working well for your website and the elements you need to work on. Once you are armed with this information, it is going to help you shape your SEO strategy.
Reviewing your website means that you have a starting point. You can focus on the areas that need improvement and work on your strengths. For instance, there might be areas of your website that are working as they should. So, you will not want to change anything and you can concentrate on making the improvements elsewhere.
Analyze the Results
It is important to note that an SEO process is only going to be successful if you know the results. Thus, as part of the process, you need to take time to analyze the results of all of your hard work. Remember that the achievements from SEO do not happen overnight. It can take several weeks or months to see any movement in website traffic, sales, and other elements of your website. You have to be patient.
But, you also want to mark in your diary a time when you are going to analyze the results of your SEO process. This is going to allow you to learn what you have achieved and what is working.
Then, you are going to be able to make improvements and adjustments based on those numbers. Again, remember that SEO is an ongoing process. It is not something that you can work on for a few weeks and be done with. You will have to dedicate a lot of time to your SEO Process and be committed to it in the future.