Instagram is a powerful marketing platform. Approximately 75% of users take some kind of action after reviewing a post on Instagram, whether it’s visiting a website, tracking a brand on a platform, or buying something directly.
Despite this potential for connecting with customers, it is becoming increasingly difficult for companies to use Instagram as a cost-effective marketing tool. Whether you go it alone or are considering using a Social Media Agency to help you cope with these changes, The Good Marketer he is sure that it is important to be up to date with the latest updates.
The Instagram algorithm (similar to the Facebook algorithm) is a mixture of factors that determine the order of content a user sees on their feed. The platform says its updates – including recent algorithm changes and feature changes like Stories and Reels – are about improving the user experience.
Instagram CEO Adam Moressi said in a blog post that the platform wants to “make the most of your time, and we believe that using technology to personalize your experience is the best way to do it.”
However, these changes also make it harder for businesses to be noticed without paying for ads. To help you cope with these changes, let’s look at how they affect your business’s ability to reach your audience and what you can do about it.
What is changing?
Recent changes to the feed include the option to select ‘follow’ or ‘favorites’ of the feed, while there is talk of changing the dimensions of photo posts. While users now have more options for how they view content in their feed, the vast majority of your audience is probably still watching the default feed.
Perhaps the biggest recent change announced by Moressi was a reversal in the ranking according to the original content. In a press statement, Moressi said: “If you create something from scratch, you should get more credit than if you share something you found from someone else. We will do more to try and appreciate the original content, especially compared to re-published content. ”
This change is happening in the context of a platform that has already begun to prioritize more reactive video content in the form of reels. In competition with TikTok for user attention, Instagram has moved to a less refined, refined new feed with fewer repeat posts from more users.
As if that wasn’t enough to fight, Instagram is also rumored to be experimenting with resizing photo posts to fill the screen in a similar way as reels.
This would be a drastic change for content creators and business owners within the app. While you may still be able to post square images, it is rumored that Instagram is adding blurred borders to images that don’t fit their new dimensions.
Not only could this border effect ruin your aesthetics, but it is also likely that the algorithm will give priority to more portrait images in the news feed.
Organic development of your business
Changes made to the Instagram algorithm in recent years have made it harder for him companies to grow organically.
Consistent publishing of original content can seem like a big requirement. However, this means that if you make an effort to create an original infographic, for example, you should be rewarded by ranking your post higher than someone who re-publishes the same infographic.
Taking the time to create a variety of content that covers all corners of your business has never been more important. Consumers want to see the real deal – from products under construction to reels that explain how to use it; Instagram should allow you to view your business 360 °, not just showcase.
Change your strategy
Updating the Instagram algorithm makes it harder for companies to reach their followers. But with careful marketing, your brand can continue to expand its audience and increase engagement with the latest platform features.
To do this, you will first need to focus on creating high quality content. You can do this by using Reels and Stories to experiment with a variety of original content. Reels are an important factor in getting someone’s attention in their feed; they are essentially another form of advertising that allows you to present a range of products.
IGTV has also opened up new opportunities for the brands they watch creating video content: If you have resources available or know someone who has them (such as an influencer), consider showing their videos on your channel or even collaborating together.
These changes may seem daunting, but if you continue to publish quality content and interact with your audience, you should see success on the platform.
Remember, you’re not alone – Instagram wants to give content creators and small businesses the best opportunity to see their content.